SHERIDAN, WYOMING - September 23, 2024 - MagentaSport, the sports streaming platform from Deutsche Telekom, is marking its 10th anniversary. Launched on September 27, 2014, as "Telekom Basketball," the platform has grown significantly, captivating millions of sports fans and becoming a symbol of reliability for leagues and associations.
A Decade of Milestones
Since its inception, MagentaSport has delivered over 13,000 live productions, witnessing a remarkable increase in viewership from 4.5 million to 82 million per season. The platform's evolution is evident in its name changes, from "Telekom Basketball" to "Telekom Ice Hockey" in 2017, and finally to the all-encompassing "MagentaSport" in 2019.
Arnim Butzen, TV Head of Telekom, proudly reflects on the journey: "With MagentaSport, we have been reliably supporting associations and clubs for ten years and providing numerous athletes with a media stage. Since 2014, we have been offering our customers a cross-platform streaming solution with ever-new ideas and a wide range of content for all generations. We have relied on the right growth-oriented rights. Ten years of MagentaSport is synonymous with ten years of innovative sports TV in the best quality."
Enhancing Sports' Popularity and Fan Engagement
MagentaSport has played a pivotal role in boosting the popularity of various sports, offering top-notch live quality, in-depth background reports, documentaries, analyses, and interviews. The platform's innovative formats and direct fan interaction through social media, with approximately 1.5 million followers, set it apart from other sports offerings.
Celebrating with Fans
To commemorate its 10th anniversary, MagentaSport is offering a series of top games free of charge to everyone, without registration, in the coming weeks. The lineup includes the start of the new DEL season with Augsburg vs. Ingolstadt, the opening of the "SAP Garden" in Munich with the EHC Red Bull vs. Buffalo Sabres game, and the start of the Basketball EuroLeague season with ALBA Berlin vs. Panathinaikos Athens.
A Legacy of Innovation
Over the past decade, MagentaSport has consistently pushed the boundaries of sports broadcasting, introducing a range of technical innovations to enhance the user experience. The platform has become one of the largest live sports producers in Germany, leveraging Telekom's core infrastructure for a fully digitized value creation process.
Looking Ahead
As MagentaSport celebrates its 10th anniversary, it remains committed to delivering high-quality sports content and innovative viewing experiences to fans across Germany. With upcoming highlights like the FIBA EuroBasket and the FIBA Women's EuroBasket, the platform is poised for continued growth and success in the years to come.