SHERIDAN, WYOMING – Mar 6, 2025 – The hospitality industry is ever-evolving, and few understand this better than Lynsey Kreitzer, Executive Vice President of Sales & Commercial Strategy at GF Hotels & Resorts. With an inspiring career trajectory and a commitment to inclusivity, Kreitzer has become a beacon for aspiring professionals in the lodging sector.
A Journey Sparked by Encouragement
Kreitzer’s entry into the hospitality industry was anything but conventional. “My journey into the hospitality industry began with a gentle nudge from a college friend who saw something in me that I hadn’t yet recognized,” she shares. Although she had no prior experience in lodging, she took the leap, applying for a sales position at a small hotel in Cleveland, Ohio.
This pivotal moment opened her eyes to the profound joy of crafting memorable experiences for guests. “The dynamic nature of the industry, with its ever-changing challenges and opportunities, captivated me,” she notes. Today, her passion remains unwavering, fueled by the constant evolution of the field and the ability to make a meaningful impact on guests, colleagues, and stakeholders.
Mentorship and Lessons That Shape Leadership
When reflecting on those who influenced her career, Kreitzer credits her parents as her foundational mentors. “My mom exemplifies empathy and quiet leadership, volunteerism through community, and always guiding with a gentle hand. My dad demonstrated an incredible work ethic, integrity, and understanding, showing me the value of hard work and honesty,” she explains.
These principles have guided her approach to leadership, emphasizing the importance of integrity, dedication, and relationship-building. The hospitality industry, known for its interconnectedness and reliance on mentorship, thrives on these very values. Kreitzer acknowledges that the lessons she learned at home have helped her navigate the complexities of the industry while fostering meaningful professional relationships.
The Future of Diversity and Inclusion in Hospitality
With a strong emphasis on diversity, equity, and inclusion, Kreitzer is optimistic about the future of the hospitality industry. “The future of diversity and inclusion in the hospitality industry is optimistic. It is incredible to see our leading organizations recognizing the importance of shaping diverse, equitable, and inclusive work environments within our industry,” she states.
The industry has made significant progress by implementing training programs, resources, and best practices aimed at fostering a welcoming and inclusive environment. These initiatives are shaping the next generation of hospitality professionals and ensuring that all voices are heard and valued.
Women in Leadership: Progress and Opportunities
The lodging sector has made commendable strides in promoting women into leadership positions. “The lodging industry has made remarkable strides in promoting women into leadership positions and fostering a culture where this is the norm, not the exception,” Kreitzer emphasizes.
She believes that diversity in leadership is essential, not just for gender representation but for overall industry growth. “It’s about ensuring equal opportunities for the most qualified and passionate individuals, regardless of gender. This commitment to diversity and inclusion is what drives our industry forward and makes it truly exceptional,” she adds.
Mentorship continues to play a critical role in empowering future leaders. “Personally, as mentioned before, finding mentors to invest in your future is something our industry does incredibly well. It is not the ‘what do you want in the next five years’ but truly uncovering the interests of your associates, no matter the gender,” she explains.
By providing education, mentorship, and clear pathways to leadership, hospitality organizations are equipping their workforce with the tools needed to thrive. Kreitzer acknowledges the exceptional efforts of organizations that prioritize leadership development, further elevating the industry’s commitment to fostering talent at all levels.
A Commitment to Excellence and Growth
As the hospitality industry continues to evolve, leaders like Lynsey Kreitzer are paving the way for a more inclusive and dynamic future. Her journey from an entry-level sales position to an executive role underscores the boundless opportunities available in hospitality for those who are willing to embrace challenges, seek mentorship, and drive positive change.
With a focus on innovation, inclusivity, and professional growth, the industry stands poised for continued success. Kreitzer’s story serves as both inspiration and a testament to the impact that dedication and mentorship can have on shaping the future of hospitality.
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