SHERIDAN, WYOMING – Feb. 10, 2025 – Homes.com, a leading online residential marketplace owned by CoStar Group, made a splash at Super Bowl LIX with two humorous 30-second commercials. The spots, titled “Not Saying We’re the Best” and “Still Not Saying We’re the Best,” aired during the first and third quarters, respectively. Directed by Taika Waititi, the ads feature brand spokesperson and actor Dan Levy, alongside co-star Heidi Gardner and a special cameo by the legendary Morgan Freeman.
Humorous Campaign Highlights Homes.com’s Belief in Its Superiority
The commercials playfully depict Levy, as head of Homes.com, and Gardner, his top executive, attempting to convince their corporate lawyer to allow them to state the obvious: Homes.com is the best home-shopping site. The lawyer, adhering to legal constraints, objects to such a direct claim, prompting the duo to devise increasingly creative ways to express their belief. The narrative unfolds across both 30-second spots, culminating in a powerful affirmation delivered by Morgan Freeman.
Building on Super Bowl LVIII Success
This Super Bowl appearance follows CoStar Group’s historic $1 billion real estate marketing campaign launched during Super Bowl LVIII to introduce Homes.com. "Last year, during Super Bowl LVIII, CoStar Group launched the largest real estate marketing campaign in history with a $1 billion initiative to introduce Homes.com," according to the press release. The campaign has yielded impressive results, driving 110 million average monthly unique visitors to the Homes.com Network during the last fiscal quarter, based on Google Analytics. This figure rivals the viewership of the Super Bowl and nearly doubles Realtor.com’s reported 62 million average monthly unique visitors for the same period. Furthermore, Homes.com’s consumer brand awareness has surged from 4% to 33% within a single year.
Homes.com’s Unique Approach to Real Estate Portals
Homes.com distinguishes itself by prioritizing homeowners and their agents, empowering them to leverage the internet's marketing capabilities to attract more potential buyers to their listings. Unlike other major real estate websites that redirect leads from home sellers’ MLS listings to unrelated agents, Homes.com focuses on benefiting the sellers. "On average, Homes.com’s Members are winning 58% more listings because they offer the home sellers a real estate portal that works for them not against them," the release states.
Leadership’s Perspective
Andy Florance, Founder and Chief Executive Officer of CoStar Group, commented, “We believe that it is obvious that Homes.com is the best home shopping website anywhere, but our lawyers told us while it may be true, we cannot legally say that in an ad. So we turned to the very best talent in RPA, Taika Waititi, Dan Levy, Heidi Gardner, and Morgan Freeman to not tell the world that Homes.com is the best. When Morgan Freeman says so who can say it is not so?”
Florance further emphasized Homes.com’s commitment to providing a user-friendly, content-rich, and spam-free experience for home shoppers. “We believe that Homes.com offers home shoppers the most content on an attractive spam free site. 100% of home shoppers use the internet to look for their next home purchase and we believe that Homes.com is the best place to successfully market a home for sale. We suspect that home sellers would be outraged if they knew that other real estate portals use their listings as bait to generate leads for potentially competing agents and competing homes for sale. That is why we put the home sellers first with our “Your Listing Your Lead” principal.”
Sustained Marketing Efforts
Following the Super Bowl, Homes.com will maintain its momentum with a comprehensive marketing strategy encompassing TV, streaming video, digital, social media, and audio platforms. The company aims to continue raising awareness and solidifying its position as the preferred solution for home search, buying, and selling. "In the weeks and months following the Super Bowl, Homes.com will sustain awareness and engagement in a significant way across TV, streaming video, digital, social, and audio in almost all major outlets. Viewers across the U.S. are learning about Homes.com, and quickly adopting the platform as the best home search, buying and selling solution."
About CoStar Group
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, and online marketplaces. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. CoStar Group’s major brands include CoStar, LoopNet, Apartments.com, and Homes.com.
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