SHERIDAN, WYOMING – May 9, 2025 – A bold new chapter is unfolding in the world of travel as Hotel Equities and Springboard Hospitality announce their merger, uniting two hospitality powerhouses with one clear goal: to elevate guest experiences from coast to coast and beyond.
This strategic merger, which took effect on May 1, brings together a diverse portfolio of nearly 250 hotels, from urban business hubs to scenic beachside resorts. With a shared passion for innovation, personalized service, and meaningful travel moments, the newly combined company is set to redefine what hospitality means for modern travelers.
A United Vision for Smarter, More Memorable Stays
At the heart of this merger is a commitment to delivering smarter, more rewarding hotel experiences—whether you're a family planning a vacation, a couple escaping to a resort, or a professional traveling for business.
- Hotel Equities brings expertise in branded, select- and full-service hotels.
- Springboard Hospitality complements that with a portfolio of lifestyle, independent, and resort properties.
The result? A powerful blend of consistency and creativity across a wide range of destinations in the U.S., Canada, the Caribbean, and Latin America.
“This next chapter for the combined company establishes scale with expanded regional insight and entrepreneurial agility to support owners across every asset class,” said Brad Rahinsky, former president and CEO of Hotel Equities, now Chairman of the new entity.
Leadership With a Forward-Thinking Approach
The merger also introduces a dynamic leadership team committed to enhancing the way hospitality works for both guests and hotel owners. Ben Rafter, former CEO of Springboard Hospitality, now steps into the CEO role of the combined company.
“We start with what both companies do best: revenue generation and technology innovation,” said Rafter. “We’ve earned our reputation by unlocking new revenue opportunities, embracing technology to stay ahead of the curve and tailoring creative solutions for each asset. From there, our combined expertise allows us to move faster, think more creatively and deliver long-term value in ways that legacy operators simply can’t.”
Supporting the new leadership structure:
- Al Smith will serve as Chief Operating Officer.
- Rob Robinson will take on the role of President of Springboard Hospitality.
What This Means for Travelers
For consumers, this merger translates to more choices, better service, and smarter technology—all designed to enhance comfort, convenience, and value.
Whether you're booking a trusted branded hotel for business travel or seeking a hidden gem for your next vacation, the expanded network offers:
- More locations to suit every travel style
- Enhanced booking tools and personalized guest services
- A commitment to authentic, memorable experiences
And for loyal guests of either company, the merger opens the door to expanded rewards and recognition across an even broader set of properties.
Now Welcoming Guests Across the Americas
With nearly 250 hotels now under one umbrella, this hospitality powerhouse invites travelers to explore their diverse offerings, including iconic properties like Maui Beach Hotel in Hawaii and boutique resorts in emerging destinations.
From sun-drenched beaches to bustling cityscapes, there’s a place—and an experience—for everyone.
Experience the Future of Hospitality Today
Whether you're planning your next trip or looking for elevated hospitality closer to home, this new partnership promises unforgettable stays powered by passion, technology, and care.
Learn more at www.hotelequities.com