SHERIDAN, WYOMING – Mar. 5, 2025 – The Hoxton, Florence has officially opened its doors in the historic heart of Florence, Italy, becoming the second Hoxton property in the country following The Hoxton, Rome. Featuring 161 rooms across two distinct buildings, this latest addition blends heritage and contemporary design, offering an unparalleled hospitality experience.
A Unique Architectural Blend
The hotel is spread across a 16th-century Renaissance palazzo, which retains its original facade and outdoor arcade, and an adjoining 1980s structure designed by renowned architect Andrea Branzi. The palazzo preserves its historical charm, while Branzi's design incorporates a timber-slatted facade and linear modernist architecture, creating a striking contrast between old and new.
The renovation, led by Aime Studios, meticulously restored Renaissance elements, including frescoes from 1611 and lime-washed walls. Interiors reflect Italian craftsmanship, vintage aesthetics, and a dynamic mix of colors and patterns. The main building draws inspiration from classical Florentine architecture and mid-century Italian design, with some rooms offering breathtaking views of the Duomo, outdoor bathtubs, or a unique two-level layout connected by a spiral staircase. The Branzi building embraces bold colors and eclectic prints, a nod to Branzi’s connection with the Memphis Group.
Diverse Dining Experiences
The Hoxton, Florence presents two distinct culinary experiences. Alassio, the hotel’s main restaurant, specializes in Mediterranean-inspired cuisine. Guests can indulge in unique breakfast items such as necci chestnut pancakes and avocado schiacciata, or savor signature dishes like girella ravioli with red mullet and focaccia Alassio with grilled zucchini and tuna tartare. The bar offers an extensive selection of beverages, including fresh juices, specialty coffees, and craft cocktails like the Capperi Martini and Mediterranean Negroni. The venue’s interiors feature vaulted ceilings, Italian artwork, and stunning Murano chandeliers, with a courtyard providing a charming outdoor dining space.
For wine enthusiasts, Enoteca Violetta serves an impressive selection of both local and international wines, with labels from Champagne Larmandier Bernier, Pascal Cotat, and Emidio Pepe. The menu includes Italian-style small plates such as panisse frites, rice suppli marinara, and crispy potato mille-feuille, alongside premium cheese and charcuterie options. Aperitivo hour starts at 5 p.m., and guests can enjoy the bar’s stylish setting, which features a six-meter-long bar, curated artwork, and expansive wine cabinets. La Riserva, a private wine cellar and dining space located in the basement, offers intimate tastings and masterclasses.
Luxury and Comfort: The House Experience
Introducing a new room category, House is a three-bedroom, four-bathroom apartment with a fully equipped kitchen, dining area, spacious lounge, and outdoor terrace. This exclusive accommodation has a private entrance and comes with a dedicated house manager, assisting guests with personal arrangements such as private dining experiences and event reservations.
Engaging Local Collaborations
The Hoxton, Florence actively partners with local businesses to enhance guest experiences. Hox Gallery, located in the lobby, exhibits emerging artists curated by Numeroventi, while The Best Of shop offers locally designed items, and a rotating pop-up shop features exclusive apparel and candles.
For pet owners, the hotel provides luxury pet amenities, including beds from Vanity Pet, bowls from Muso Nero, and organic treats from Hygge Dog.
Amenities and Activities
Guests can explore the city using complimentary Sergio Bianchi bikes or enjoy discounts at Yoga Garage and Anytime Fitness. Running enthusiasts can join weekly runs organized by Runners of Florence, starting from the hotel and concluding with a nutritious breakfast.
The hotel also features two stylish event spaces: La Riserva, an elegant wine cellar with a feature bar, and a rooftop terrace offering stunning city views. The lush courtyard is also available for private gatherings. Travelers opting for rail transport between Hoxton hotels can benefit from the Good Rate program, offering exclusive discounts.
With its seamless blend of history, modern luxury, and community-driven initiatives, The Hoxton, Florence is set to become a premier destination for travelers seeking an authentic and stylish stay in the heart of Florence.
For more information, please visit.