SHERIDAN, WYOMING – Saturday 22. March - Marriott International Inc. has officially launched its City Express by Marriott brand in the United States, marking a significant step into the affordable midscale lodging sector. The opening of City Express by Marriott Duluth in Duluth, Georgia, represents the brand’s first U.S. property, signaling a major expansion initiative. This move aims to bring the successful City Express model, already well-established in the Caribbean and Latin America (CALA) region, to U.S. and Canadian travelers.
Strategic Growth in the Midscale Market
"The introduction of City Express by Marriott properties in the U.S. represents a pivotal moment for Marriott International as we continue to expand our footprint in the midscale segment," stated Noah Silverman, global development officer, U.S. and Canada. This launch underscores Marriott's commitment to diversifying its offerings and catering to a broader range of travelers. The focus on a "conversion-friendly, transient midscale brand" highlights the strategic approach to rapid expansion, leveraging the brand's established success in other regions.
Accelerated Expansion Plans Across North America
Marriott's expansion strategy includes a rapid rollout of City Express by Marriott locations across the U.S. and Canada. With over 45 signed agreements already in place, more than a dozen properties are slated to open this year. Notable upcoming locations include City Express by Marriott New Orleans Northeast and City Express by Marriott Chicago Downtown, both expected in Q2 of 2025. Additionally, City Express by Marriott Orlando International Drive and City Express by Marriott Port Hope (Ontario, Canada) are among the planned openings for later this year. This aggressive growth plan demonstrates Marriott’s confidence in the brand's appeal to North American travelers.
Meeting the Diverse Needs of Modern Travelers
"The launch of City Express by Marriott in the U.S. and Canada market underscores our commitment to meeting the diverse needs of all travelers," said Diana Plazas-Trowbridge, chief lodging products officer, U.S. and Canada. The brand aims to provide a "seamless, efficient stay" for both business and leisure travelers, building on the success seen in the CALA region. The 83-room City Express by Marriott Duluth offers a range of amenities, including complimentary breakfast, free WiFi, a 24-hour market, an outdoor pool, a fitness center, and meeting space, catering to the needs of modern travelers seeking value and convenience.
Expansion Beyond the U.S. and Canada
The City Express by Marriott brand is not only expanding in North America but also continuing its growth in the CALA region. Planned expansions include entries into Argentina, Bolivia, Nicaragua, and Peru, with eight new properties expected to open over the next three years. Additionally, Marriott plans to extend the brand's portfolio into Brazil in the near future. This continued expansion reinforces Marriott’s commitment to growing the City Express brand on a global scale.
Marriott’s Broader Midscale Strategy
The acquisition of the City Express brand portfolio in 2023 has allowed Marriott to strategically expand its presence in the affordable midscale segment. The company now features three midscale brands: City Express by Marriott in CALA and the U.S. and Canada; Four Points Flex by Sheraton in Europe, Middle East and Africa and Asia-Pacific, excluding China; and StudioRes, an upcoming extended-stay brand set to debut in the U.S. and Canada this year. This diversified approach enables Marriott to cater to a wide range of traveler preferences and needs within the midscale market.
Experience the Value of City Express by Marriott
With its strategic expansion and focus on providing value and convenience, City Express by Marriott is poised to become a leading player in the U.S. and Canadian midscale lodging market. Travelers seeking efficient and comfortable accommodations can look forward to experiencing the brand's unique blend of affordability and quality. Visit Marriott's official website to explore upcoming locations and book your stay.
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