SHERIDAN, WYOMING – Mar. 5, 2025 – G6 Hospitality, the parent company of Motel 6 and Studio 6, has announced its latest expansion with a new Motel 6 property near the Las Vegas Strip. Scheduled to open in May 2025, the 295-room hotel will be among the largest in the company's portfolio, offering an affordable and convenient lodging option for business and leisure travelers alike.
Strategic Expansion in a High-Demand Market
“This new hotel marks an important step in our expansion,” said Sonal Sinha, CEO of G6 Hospitality. “Las Vegas is one of the most visited destinations in the world, and we’re excited to offer travelers a high-quality, budget-friendly stay. We appreciate our franchise partners at S.R.E Enterprises LLC for their collaboration in bringing this project to life.”
The property, owned by Los Angeles-based S.R.E Enterprises LLC, is situated just over a mile from the Las Vegas Strip, allowing guests easy access to the city's entertainment and business hubs. This location aligns with Motel 6’s mission to provide affordable lodging in prime travel destinations.
A Partnership Focused on Growth and Quality
S.R.E Enterprises LLC sees this collaboration as a significant milestone in its growth within the hospitality sector. “We’re proud to work with G6 Hospitality on this project,” said Shawn Evenhaim of S.R.E Enterprises LLC. “Motel 6 is a trusted brand, and this partnership allows us to bring great service and affordable lodging to the heart of Las Vegas.”
The hotel will feature exterior corridors and undergo interior renovations to enhance guest comfort. Guestrooms will be equipped with modern furnishings, flat-screen TVs, and complimentary Wi-Fi. Additional amenities include free parking, an outdoor pool, and private access to the OYO Hotel and Casino.
Las Vegas Tourism Continues to Surge
Las Vegas remains one of the world’s top travel destinations, drawing millions of visitors annually. According to the Las Vegas Convention and Visitors Authority, the city welcomed 41.7 million tourists in 2024, including 3.4 million visitors in December alone.
This strong tourism industry makes Las Vegas an ideal market for G6 Hospitality’s continued expansion. The company is positioning itself to capitalize on this demand by offering budget-conscious travelers reliable and comfortable accommodations.
Investing in Brand Growth and Technology
As part of its ongoing investment in brand development, G6 Hospitality has recently announced a $10 million marketing initiative aimed at enhancing its digital presence. The campaign will focus on improving the Motel 6 website, boosting engagement with the My6 app, and increasing app downloads in preparation for the summer travel season. The company is also collaborating with leading digital platforms such as Google and Microsoft to connect with high-intent travelers.
A New Chapter Under OYO’s Ownership
G6 Hospitality’s expansion comes as it transitions under new ownership. Global travel technology company OYO recently acquired G6 from Blackstone Real Estate, with plans to expand the Motel 6 and Studio 6 brands by adding over 150 new hotels in 2025. The company will prioritize growth in key markets, including Texas, California, Georgia, and Arizona, while maintaining the brand’s core values of affordability and accessibility.
Additionally, G6 Hospitality has partnered with HotelKey, a leading hospitality technology provider, to modernize operations across its U.S. and Canadian properties. These improvements align with the company’s long-term strategy to enhance guest experiences while remaining a leader in budget-friendly lodging.
Conclusion: Strengthening Motel 6’s Market Presence
With the launch of this new Las Vegas property, Motel 6 reinforces its commitment to expanding in high-demand markets. By providing travelers with cost-effective, well-equipped accommodations, the brand continues to solidify its reputation as a trusted name in budget-friendly hospitality.
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