SHERIDAN, WYOMING – Feb. 27, 2025 – Reeco, a leading AI-driven procure-to-pay platform tailored for the hospitality industry, has announced the appointment of Paul Bennie as its new Vice President of Sales and Customer Experience. In this pivotal role, Bennie will spearhead the development and implementation of strategic initiatives aimed at accelerating sales growth, maximizing revenue, and enhancing the overall customer journey.
Extensive Industry Experience
With an impressive 35 years of experience within the hospitality sector, Paul Bennie brings a wealth of knowledge and leadership to Reeco. His expertise spans across various critical areas, including hotel operations, sales, customer success, customer onboarding, account management, and training and development. Bennie’s distinguished career encompasses significant leadership positions at renowned organizations such as Hersha Hospitality Management and Noble Investment Group. His transition into the hospitality technology sector 15 years ago further solidified his expertise, culminating in his most recent role as Vice President of Strategic Accounts at Actabl.
Strategic Leadership and Vision
“Paul is a dynamic, solution-driven leader with a proven track record of advancing sales while fostering enduring relationships, and I am thrilled to welcome him to the Reeco team,” stated Henrik Shimony, CEO of Reeco, to whom Bennie will report directly. This appointment underscores Reeco’s commitment to strengthening its leadership team with individuals who possess deep industry knowledge and a customer-centric approach.
Empowering Hotel Operators
Shimony further emphasized the strategic importance of Bennie’s role, stating, “His expertise will be instrumental in empowering the hotel operators we serve by delivering technology solutions that simplify their operations and drive profitability.” This highlights Reeco’s dedication to providing cutting-edge solutions that address the unique challenges faced by the hospitality industry.
Focus on Customer Experience
Bennie’s dual role encompassing both sales and customer experience underscores Reeco’s holistic approach to business growth. By integrating sales strategies with a focus on enhancing customer satisfaction, Reeco aims to build long-term relationships and foster customer loyalty. His extensive background in customer-facing roles will be crucial in ensuring that Reeco’s clients receive exceptional support and value from their technology investments.
Driving Revenue Growth
In his new position, Bennie will be responsible for driving revenue growth through strategic sales initiatives and by identifying new market opportunities. His deep understanding of the hospitality industry’s needs will enable him to tailor Reeco’s solutions to meet the specific requirements of hotel operators.
AI-Driven Procure-to-Pay Solutions
Reeco’s AI-driven procure-to-pay platform is designed to streamline procurement processes for the hospitality industry, enabling businesses to optimize their spending and improve operational efficiency. By leveraging artificial intelligence, Reeco provides valuable insights and automation tools that help hotel operators make informed purchasing decisions.
Commitment to Innovation
The appointment of Paul Bennie reinforces Reeco’s commitment to innovation and customer satisfaction. By bringing in experienced leaders like Bennie, Reeco is poised to further enhance its platform and expand its market presence.
Looking Ahead
As Reeco continues to grow and evolve, the addition of Paul Bennie to its leadership team signals a strong focus on strategic sales and customer-centric growth. His extensive experience and proven track record will undoubtedly contribute to Reeco’s success in empowering hotel operators with advanced technology solutions.
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