SHERIDAN, WYOMING – April 21, 2025 - Hospitality fintech innovator ROH announces $9.2 million funding round led by Highgate Technology Ventures and Acrew Capital
ROH, the hospitality industry's first payments management platform, has successfully raised $9.2 million in new financing, led by Highgate Technology Ventures (HTV) and Acrew Capital. This strategic funding will drive ROH’s continued expansion and further optimize its platform’s ability to process the hotel industry’s complex web of financial transactions—spanning contracts, invoices, payments, folios, and more.
Strategic leadership joins ROH’s board
As part of the financing deal, Raja Goel and Kurien Jacob of HTV and John Gardner of Acrew Capital are joining ROH’s board of directors, bringing a wealth of hospitality and technology expertise to guide the company’s next phase of growth.
Tackling a $4T hospitality payments challenge
ROH is built to modernize and automate hotel payment workflows, offering full visibility into the payment lifecycle. Currently, more than 80% of the hotel industry’s $4 trillion in payments require manual intervention—especially in areas like online travel agencies (OTAs), meetings and events, and corporate or flight crew bookings.
With ROH, hotels can automate payment flows, reducing errors and manual overhead while boosting team productivity and revenue realization.
A powerful platform purpose-built for hospitality
ROH’s platform delivers significant benefits for hotels:
- Streamlined transactions
Simplifies payment processes to reduce friction and increase conversion rates. - Automated workflows
Handles payment processing, receipt distribution, and refund management with ease—freeing staff for higher-value tasks. - Regulatory compliance
Helps properties stay aligned with card network rules and protections, avoiding costly violations. - Faster transaction cycles
Consolidated payment workflows speed up the entire process. - Improved cash flow
Automated follow-ups and reminders reduce past-due balances and accounts receivable.
Industry leaders recognize ROH’s transformative potential
“To have HTV, the leading hospitality technology investor with an established track record, as well as a forward-thinking hotel owner-operator like Highgate, whose portfolio extends across over 400 properties, clearly see the overnight value ROH provides to decrease costs while increasing profits is incredibly motivating,” said Jess Conroy, CEO/founder, ROH. “The number-one priority for hotels today is managing costs while driving revenue. The most effective way to do this is to leverage technology that delivers on both. With ROH, hotels see increased revenue overnight; we can’t wait to expand our reach with HTV alongside us.”
Backing innovation with high confidence
“At HTV, we seek to invest in innovative companies with technologies that have the potential to change long-engrained hospitality industry behaviors; customer traction that signals clarity around a large and hyper-scalable revenue opportunity supported by unique, expertise-led moats; and founders with the determination to win,” said Raja Goel, partner, HTV. “ROH delivers on all those attributes and Jess impressed us with her expansive vision for the platform and the customer demand to back it up. This investment enables ROH to expand its customer footprint, drive innovation and ensure that ROH will become synonymous with profitability, efficiency, and ease amongst its hospitality partners.”
Proven results drive commercial expansion
Select Highgate properties piloted ROH’s platform over the past two years, focusing on group, events, and corporate transactions. The outcome was a clear win.
“We began testing ROH as soon as it hit the market in some of our properties with strong groups and events businesses—think room blocks, corporate accounts, meetings and events, social gatherings and more,” said Ankur Randev, principal/chief commercial officer, Highgate. “We rapidly realized that ROH unlocks margin across all our contract-based transaction volume. The value was immediate and obvious from both the automation and profitability perspective. We’re benefiting from greater operational efficiencies, reducing fraud and freeing up our team members’ time to perform more meaningful work.”
Milestones mark ROH’s growth trajectory
In 2024, ROH managed nearly a quarter-billion dollars in invoices through its platform. The company also introduced a proprietary AI application that automates the ingestion of files from property management and other systems. Since launch, the AI tool has seen a 523% increase in automatically generated bookings based on executed contracts—a testament to ROH’s ability to drive scale and efficiency.
To learn more, visit ROH’s official website.