SHERIDAN, WYOMING – July 18, 2024 – In a move to bolster Peru's burgeoning tourism industry, the United Nations World Tourism Organization (UNWTO) has unveiled "Tourism Doing Business: Investing in Peru," a comprehensive guide designed to attract and facilitate foreign direct investment (FDI). The launch event, co-hosted by Peru's Ministry of Foreign Trade and Tourism and the Development Bank of Latin America and the Caribbean (CAF),also recognized seven villages as Peru's Best Tourism Villages for 2022 and 2023, further highlighting the nation's commitment to sustainable tourism development.
Peru: A Destination Primed for Investment
The "Tourism Doing Business" guide showcases Peru as a prime destination for tourism investment, underpinned by a robust post-pandemic recovery. Visitor numbers have surged by 25.7% in 2023, demonstrating a strong rebound in travel demand. The country's unique blend of cultural and natural attractions, from ancient Incan ruins to the diverse Amazon rainforest, positions it as a highly sought-after destination for global travelers.
"Peru is not only recovering rapidly but is also a hotbed for tourism investment," stated UNWTO Secretary-General Zurab Pololikashvili. "The 'Tourism Doing Business' guide serves as a roadmap, highlighting the myriad opportunities available for investors to participate in this dynamic sector."
Strategic Public and Private Investment
Peru's tourism sector has received significant support from both the public and private sectors. From 2005 to 2024, the government has allocated USD 621.4 million towards tourism projects, with a dedicated budget of USD 93.5 million for 2024 alone. In addition, the country has consistently ranked among the top four in Latin America and the Caribbean for attracting greenfield FDI projects in tourism between 2018 and 2023.
Incentives and Opportunities for Investors
The guide outlines various incentives for foreign investors, including full ownership of companies, minimal capital requirements, multi-currency accounts, and an efficient business incorporation process. The tourism sector benefits from additional incentives like reduced VAT for small and medium-sized enterprises (SMEs) and a mechanism for early VAT recovery.
Diverse Tourism Portfolio
Peru's tourism portfolio is as diverse as its landscape, offering experiences ranging from culinary tours highlighting the country's unique fusion cuisine to eco-adventures in the Amazon rainforest. The guide emphasizes the potential for investments in various segments, including cultural heritage preservation, sustainable ecotourism, and gastronomic experiences.
A Vision for Sustainable Growth
Natalia Bayona, Executive Director of UN Tourism, emphasized the guide's importance for sustainable growth, saying,"The outlook for tourism investment in Peru is incredibly positive... This guide demonstrates the significant role investment plays in building a more sustainable, inclusive, and resilient tourism sector."
With its rich heritage, natural beauty, and government support, Peru is set to become a global leader in sustainable tourism. The "Tourism Doing Business: Investing in Peru" guide serves as an invaluable resource for investors seeking to capitalize on this thriving market.
For further information, please visit: https://www.unwto.org