SHERIDAN, WYOMING – Feb. 26, 2025 – A significant expansion in the Texas hospitality market has been announced, with Peachtree Group now managing a newly opened dual-branded hotel in Paris, Texas. This strategic move caters to the city's increasing demand for both business and leisure accommodations. The new property, a 51-suite TownePlace Suites and a 62-suite Fairfield Inn & Suites, is operated by Peachtree Group on behalf of TEKMAK Development Company.
Strategic Location and Comprehensive Amenities
Located conveniently off US-271, this new-build property offers a range of amenities designed to enhance guest experience. These include a full lobby bar, an outdoor pool, a state-of-the-art fitness center, and complimentary daily breakfast. The hotel also features 535 square feet of meeting space, making it a viable option for small business gatherings and events. Its proximity to major airports, including Dallas/Fort Worth International Airport, Dallas Love Field, and Texarkana Regional Airport, further enhances its appeal to travelers.
Dual-Branded Advantage: Catering to Diverse Guest Needs
The dual-branded nature of the hotel is a key feature. TownePlace Suites offers spacious suites equipped with full kitchens, catering specifically to extended-stay guests. Conversely, Fairfield Inn & Suites provides rooms with ergonomic workspaces, designed to meet the needs of business travelers. This dual approach ensures that the hotel can accommodate a wide range of guest preferences and requirements.
Peachtree's Growth and Partnership Strategy
"We continue to seek best-in-class partners as we grow our third-party management portfolio," said Vickie Callahan, president of Peachtree’s hospitality management division. "The new-build hotels will help to meet the growing demand created by the ever-increasing business and leisure travel to Paris. These Marriott-branded properties were designed to provide the latest and most requested services and amenities that guests need to make a stay on the road a little bit more like home.”
Peachtree Group’s partnership with TEKMAK Development Company, initiated in 2023, has been instrumental in this expansion. The collaboration includes the management of multiple properties, such as the SpringHill Suites Dallas Rockwall and the upcoming TownePlace Suites by Marriott in Forney, Texas. This partnership highlights Peachtree’s commitment to strategic growth and collaboration within the hospitality sector.
Expanding Hospitality Management Portfolio
With the addition of this dual-branded hotel, Peachtree’s hospitality management division now oversees 107 hotels across 27 brands in 26 states, with 33 under third-party management. This significant expansion underscores Peachtree’s growing influence and expertise in the hospitality management industry.
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