SHERIDAN, WYOMING – Jan. 23, 2025 – The luxury travel sector will once again be at home at ITB Berlin in March in the "Home of Luxury", which for the first time offers an exclusive platform for networking, events and meetings in the Palais am Funkturm. Exhibitors include Abercrombie & Kent, Hi DMC, Koh Jum Beach Villas, Grupo Vidanta and Lobster Experience.
Home of Luxury Relocates to Palais am Funkturm
From March 4th to 6th, 2025, ITB Berlin will once again present the entire spectrum of the tourism industry - including the world of luxury travel. The separate exhibition area "Home of Luxury" is moving to the Palais am Funkturm for the first time, one of Berlin's most impressive locations, thus offering an even more exclusive stage for the luxury travel segment.
With the move from Marshall-Haus to the Palais am Funkturm, the Home of Luxury is in close proximity to the ITB Buyers Circle Lounge, the meeting place for top buyers in the international tourism industry. The special atmosphere of the new location creates optimal conditions for the exchange between providers and buyers. In addition, exhibitors benefit from the immediate proximity to one of the main entrances to the fair as well as to the public exhibition areas of ITB Berlin. Away from the hustle and bustle of the fair, the Palais am Funkturm offers a quiet retreat for meetings, business initiations and networking.
A Tailored Platform for Luxury Providers and Buyers
The Home of Luxury is specifically aimed at exclusive providers and buyers in the luxury industry and offers a unique platform for networking, events and meetings. Exhibitors benefit from additional services such as the free use of cloakrooms and catering offers. ITB Match & Meet enables exhibitors at Home of Luxury to arrange appointments with potential business partners in advance and invite them to the exhibition area. Access to additional rooms also gives them the opportunity to deepen their business relationships.
Networking and Exclusive Events at Home of Luxury
The Home of Luxury invites exhibitors and buyers to exchange ideas about the latest trends in the luxury travel industry. There is also a diverse program of events: This includes networking formats such as a buyer's breakfast, an evening event hosted by the official media partner Conoisseur Circle and "Meet the Media", which takes place every afternoon on all three days of the fair and promotes the exchange between players in the luxury travel industry and media professionals.
For the first time, free guided tours will take place as part of ITB Berlin 2025, enabling trade visitors to find their way around the fair. In the tours led by industry experts, those interested meet selected brand representatives. One of the tours is specifically dedicated to the Home of Luxury and offers exciting insights into the world of luxury travel.
The topic of luxury travel also plays a role at the ITB Berlin Convention. On March 6th at 11:20 a.m., the session "impactful Luxury Hoteliers: Redefining Luxury with Purpose" in the Hospitality Track shows how pioneers are changing the luxury hotel industry to make a positive contribution to society.
Registration for Luxury Providers and Buyers Still Open
Providers from the luxury segment still have the opportunity to register for the Home of Luxury at ITB Berlin 2025 until February 21st, 2025 inclusive. Registration for buyers is also open until the end of January. Interested parties can register to participate in the Home of Luxury via the ITB Berlin website.
About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2025 will take place from Tuesday to Thursday, March 4th to 6th, as a purely trade visitor fair. ITB Berlin has been the leading trade show for the global travel industry since 1966. As before, the internationally renowned ITB Berlin Convention will take place parallel to the1 fair and live on the Berlin exhibition grounds. Under this year's motto "Pioneer the Transition in Travel & Tourism. Together.” top speakers from business, science and politics discussed the challenges facing the industry today and in the future on 4 stages in a total of 17 themed tracks in front of an audience of more than 24,000 guests. At ITB Berlin 2024, over 5,500 exhibitors from 170 countries and regions presented their products and services to almost 100,000 participants. As a year-round and globally present innovation hub, ITB Berlin offers the global tourism community valuable insights with ITB 360° all year round in the form of specialist articles, podcast episodes and other innovative formats.
For more information visit www.itb.com