SHERIDAN, WYOMING – Mar. 5, 2025 - Following an eventful first day of the trade fair, the international travel industry anticipates further highlights today at ITB Berlin 2025. The atmosphere among participants is positive. Media professionals and content creators can find up-to-date information on ITB Berlin and the ITB Berlin Congress for their editorial coverage here.
At the ITB Berlin Congress, under the theme "The Power of Transition lives here," the focus continues to be on the industry's transformation. High-profile speakers from companies like Expedia, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI, and Ryanair are discussing the central challenges and opportunities of a changing market.
From March 4th to 6th, ITB Berlin brings together top decision-makers, experts, and buyers from all sectors of the tourism industry. At the ITB Berlin Congress, renowned speakers highlight current trends and central industry topics. The video can be used free of charge for editorial reporting.
ITB Berlin Morning Briefing with Lea Jordan
Lea Jordan, a member of the Board of Experts of the ITB Berlin Congress and co-founder of techtalk.travel, provides an overview of the most important topics and trends of the ITB Berlin Congress. She also gives a glimpse of the highlights and the most exciting speakers. Listen now.
NEWS & INSIGHTS
Albania Captivates All Senses
With an impressive presentation of the host country Albania, ITB Berlin 2025 opened on Monday evening. With more than 5,800 exhibitors from 170 countries and around 100,000 expected guests, it is considered the world's largest travel trade fair. Despite geopolitical and economic challenges, the tourism industry is on a stable growth path after the pandemic-induced slump.
How Women in Leadership Positions Drive the Tourism Industry Forward
At a panel discussion of the Travel Industry Club at ITB Berlin, experts emphasized the value of diverse teams. They encouraged women in the tourism industry to take on leadership roles.
First Publication: The GTBI – New Industry Indicator for Tourism Purchasing
The Global Travel Buyer Index (GTBI) is the industry indicator for tourism purchasing. The results provide valuable insights into the market situation and trends.
The FTI Insolvency Has Changed the Market: Renaissance of Travel Agencies and Package Tours
Operators and sales recognize a stronger demand for higher-quality products, the desire for better prior consultation, and the trend towards crisis-proof complete packages.
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