SHERIDAN, WYOMING – Feb. 24, 2025 – The countdown has officially begun for ITB Berlin 2025, the World's Leading Travel Trade Show, taking place from March 4th to 6th. This year's event promises a packed schedule of press conferences, presentations, and award ceremonies, offering a glimpse into the future of travel and tourism. Whether you're a travel enthusiast, a media professional, or a content creator, ITB Berlin 2025 is the place to be.
Opening Press Conference: Setting the Stage for Innovation
The event will kick off with a must-attend opening press conference on Monday, March 3rd at 10 am at the Marshall Haus, located in the Summer Garden of the Berlin Exhibition Grounds. This exclusive event, open to accredited media members and content creators (also available via livestream in the ITB Navigator), will feature key industry leaders and provide insights into the hottest travel trends.
Moderated by Katie Gallus, the conference will feature Dr. Mario Tobias, CEO of Messe Berlin, who will present the "planned highlights of the World's Leading Travel Trade Show." HE Edi Rama, Prime Minister of Albania, will provide "exclusive insights into the host country Albania."
Mitra Sorrells, Senior Vice President of Content at Phocuswright, will delve into crucial industry data, exploring "global and European market developments and trends as well as the role of generative AI and social media." Finally, Norbert Fiebig, President of the German Travel Association (DRV), will discuss the enduring human desire for travel, stating it's about "Travelling in times of instability - the unbroken spirit of travel," and will "recap travel industry developments over the past year, highlight travel trends for 2025 and talk about what he expects from the new German government after the general election."
A Packed Schedule: Highlights from March 4th - 6th
ITB Berlin 2025 offers a diverse range of events throughout the three days. Here's a glimpse of what attendees can expect:
Tuesday, March 4th: Destination Spotlights and Networking
- Official Opening Tour: Join dignitaries like Edi Rama, Prime Minister of Albania, and Dr. Mario Tobias, CEO of Messe Berlin, for the official opening tour, including a ceremony at the Albanian stand (Hall 3.1, 105).
- Country-Specific Press Conferences: Get the latest updates from Austria (hub27 | 106), Thailand (Hall 26 | 206), Italy (Hall 1.2 | 107), and China (Hall 26c | 315).
- LGBTQ+ Tourism Focus: Attend the LGBTQ+ Media Brunch (Hall 4.1 | Tourism Stage) and the Official Opening of the LGBTQ+ Pavilion (Hall 4.1 | LGBTQ+ Tourism Stage).
- Exploring Albania: A dedicated session, "Exploring Albania through Active Tourism" (Hall 3.1/ 105), will be moderated by travel journalist Alex Crevar, with insights from Ilva Gjuzi, Deputy Minister of Tourism and Environment of Albania, and Dr. Sonja Kurz, Country Director, GIZ Albania.
- India and Malaysia: Major press conferences will be held by Incredible India (CityCube Level 3 | M2) and Tourism Malaysia (CityCube Level 3 | M1).
- Green Destinations Story Awards 2025: Is going to be celebrated at Hall 7.1b | 100.
Wednesday, March 5th: Global Perspectives and Sustainability
- ITB's Expansion: A major announcement regarding ITB's expansion into a "new market" will be made at the Marshall Haus (10:00 - 11:00 am), featuring speakers like Dr. Mario Tobias, CEO of Messe Berlin, and Virginia Messina, Senior Vice President of Advocacy and Communications, WTTC.
- Future Trends: Trip.com Group and WTTC will present "Future Forward: Trip.com Group and WTTC Reveal the Industry's Next Generation Trends" (Presentation Hub, Hall 5.3).
- Accessible Tourism: A dedicated "Accessible Tourism Day" will be held at CityCube A | A5.
- UN Tourism Ministers Summit: Ministers will discuss "Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future" at CityCube A3.
- Travelife Awards: The Travelife Awards ceremony will recognize sustainable tour operators (Hall 4.1 | Lighthouse Stage).
Thursday, March 6th: Regional Focus and Celebrations
- Eifel Region: "Eifel – Talks" will be held throughout the day (hub27 | Gamma 6).
- Tribute to Excellence Awards: Awards will be presented for Adventure Travel and Responsible Tourism (Hall 4.1 | 216).
- Photo Competition: The event is a photo competition named "Wanderlust in Albania!" highlighting Albanian culture and beauty (Hall 3.1/ 105).
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