BARCELONA, SPAIN – June 13, 2024 – The 121st session of the UN Tourism Executive Council convened in Barcelona, uniting global tourism leaders to address the industry's robust recovery and chart a course for sustainable growth and investment.
The council, comprised of representatives from 47 countries including 18 Ministers of Tourism, acknowledged the sector's significant rebound, citing UN Tourism data that revealed 285 million international tourist arrivals in the first quarter of 2024, a 20% increase compared to the same period in 2023. International tourism receipts also reached USD 1.5 trillion in 2023, signifying a strong return to pre-pandemic levels.
Strategic Focus on Resilience, Investment, and Education
UNWTO Secretary-General Zurab Pololikashvili emphasized the importance of innovation, investment, and education in driving the industry's positive transformation. While acknowledging the sector's recovery, he stressed the need to build resilience against future shocks and ensure that growth benefits all stakeholders, particularly through enhanced education and employment opportunities and the integration of new technologies.
The council adopted a comprehensive work plan for the UN Tourism Agenda for Europe, focusing on critical areas such as the future of winter tourism destinations, the regulation of short-term rental platforms, and strategies to mitigate the impact of green investments on small and medium-sized tourism enterprises (SMEs).
Strengthening Global Collaboration and Legal Frameworks
The Executive Council approved Uruguay's proposal to establish the "Tourism Law Observatory for Latin America and the Caribbean" in Montevideo, aimed at creating a harmonized legal framework to enhance confidence in international travel. This initiative further solidifies UNWTO's commitment to strengthening global collaboration and legal frameworks for the tourism sector.
Additionally, plans for new regional offices in Marrakesh for Africa and Rio de Janeiro for the Americas were discussed, underscoring UNWTO's dedication to expanding its global presence and engagement. A Memorandum of Understanding was signed with Greece to establish a Research and Monitoring Centre for Coastal and Maritime Tourism in the Eastern Mediterranean, further promoting sustainable tourism practices in the region.
Addressing Urban Tourism Challenges
Recognizing the unique challenges associated with urban tourism, the council commended Spain's leadership in sustainable tourism and Barcelona's efforts in promoting responsible and inclusive practices. Barcelona's Mayor, Jaume Collboni, highlighted the city's proactive approach to managing tourism growth and exploring potential visitor limits. Plans for a global forum to facilitate dialogue among city leaders on key urban tourism issues were also announced.
Charting the Path Forward
The Executive Council confirmed upcoming sessions in Cartagena de Indias, Colombia (122nd), Spain (123rd), and the Kingdom of Saudi Arabia (124th), demonstrating a continued commitment to global collaboration and a shared vision for a sustainable and resilient tourism sector.
Industry Implications
The outcomes of the 121st UN Tourism Executive Council session hold significant implications for the global tourism industry. The focus on sustainable growth, investment, and responsible tourism practices presents opportunities for businesses to align with global priorities and contribute to a more resilient and equitable tourism landscape.
Key Takeaways:
- Recovery and Resilience: The tourism sector is experiencing a robust recovery, but building resilience against future shocks remains paramount.
- Sustainable Growth: The focus is on ensuring that tourism growth benefits all stakeholders, particularly through expanded education, employment opportunities, and technological advancements.
- Global Collaboration: The establishment of new regional offices and initiatives like the Tourism Law Observatory underscore the importance of international cooperation in shaping the future of tourism.
- Urban Tourism Challenges: Addressing the unique challenges of urban tourism requires innovative solutions and collaboration among city leaders.
- Responsible Tourism: A commitment to responsible tourism practices is essential for the long-term sustainability and success of the industry.