SHERIDAN, WYOMING – March 7, 2025-The ITB Berlin 2025 closed its doors with a resounding success, marking a pivotal moment for the global travel and tourism industry. Hosting 100,000 attendees over three days, including 87% international guests, the event solidified its position as the premier global tourism trade fair. The event highlighted significant innovations in travel technology and sustainability, and unveiled plans for the inaugural ITB Americas in 2026.
A New Chapter in Tourism: ITB Americas 2026
In an ambitious move to foster more international collaboration, ITB Berlin announced the launch of ITB Americas. Set to debut from November 10-12, 2026, in Guadalajara, Mexico, this B2B tourism fair will embrace the entire American continent. "The launch of ITB Americas marks a significant step in ITB’s global expansion strategy, providing a dynamic platform for stakeholders from North, Central, and South America, as well as the Caribbean," stated Dr. Mario Tobias, CEO of Messe Berlin.
Innovations and Sustainability at ITB Berlin 2025
The 2025 fair saw the introduction of the Meet & Match platform, significantly enhancing pre-event networking with over 80,000 business contacts established. The event showcased 5,800 companies from over 170 countries, with a strong presence from the cruise and travel technology sectors.
Sustainability and digital transformation dominated the event's themes, reflecting the industry's focus on integrating artificial intelligence in areas like payment solutions and seamless travel. The commitment to sustainable growth was evident, as the industry aims to balance expansion with resource conservation.
Optimism Despite Challenges
Despite economic and geopolitical challenges, the tone of the event was overwhelmingly positive. "The resilience and innovative drive within the tourism industry are evident, and ITB Berlin has once again demonstrated that we can collectively pave the way for a sustainable and inclusive future in tourism," commented Dr. Tobias.
High-Level Participation and Future Outlook
The fair not only attracted professionals from across the globe but also saw significant political engagement, with 39 ministers and 37 ambassadors participating. The discussions focused on sustainable development and peace in tourism, highlighting the sector's role as an economic driver in emerging markets.
Looking Ahead
The future of ITB Berlin remains bright as it prepares to celebrate its 60th anniversary in 2026. The event will continue to serve as a global hub for the travel industry, providing insights through ITB 360°, a year-round platform offering articles, podcasts, and other innovative formats.
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