SHERIDAN, WYOMING – March 4, 2025 – ITB Berlin 2025, taking place from March 4 to 6 under the motto "The World of Travel Lives Here," has begun with great optimism and record participation of 5,800 national and international exhibitors from over 170 countries. These figures, a 5% increase compared to 2024, underscore the global reach of the world's leading travel trade show.
Global Travel Growth Reaches Pre-Pandemic Levels
According to recent World Travel Monitor® data from IPK International, international outbound travel increased by 13% in 2024, reaching 2019 levels. "This gratifying development is also reflected at ITB Berlin, where the positive mood and strong booking situation further emphasize the optimistic outlook," emphasizes Dr. Mario Tobias, CEO of Messe Berlin.
Albania Presents Itself as Guest Country
This year's guest country, Albania, presents itself under the motto "Albania All Senses," offering visitors authentic experiences that reflect the country's untouched nature, scenic diversity, and warm hospitality. A particular highlight is the opening ceremony, which offers invited guests a journey through Albania's fascinating landscapes and rich traditions.
ITB Berlin Congress: "The Power of Transition Lives Here"
The ITB Berlin Congress, under the motto "The Power of Transition Lives Here," is dedicated to the challenges and opportunities of global tourism. With 200 sessions and 17 theme tracks, featuring around 400 speakers from top companies such as Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft, Wyndham, UN Tourism, TUI, Sabre, and Ryanair, the congress offers exciting insights into the future of tourism.
ITB Innovators 2025: Forward-Looking Solutions
The ITB Innovators 2025 present 35 groundbreaking innovations that are reshaping global tourism. "They bring together the most creative and sustainable ideas in our industry and show how digitalization and environmentally conscious innovations are shaping the tourism of tomorrow," says Deborah Rothe, Director of ITB Berlin. Highlights include AI-powered assistants, innovative mobility solutions, and sustainable concepts for the hotel industry.
Exhibitors Demonstrate Diversity and Innovative Strength
The exhibitors at ITB Berlin 2025 demonstrate their diversity and innovative strength in numerous segments. Particularly noteworthy are the growing presences of countries from Asia, the Middle East, and Africa, as well as the strong appearances of European destinations. The areas of Travel Technology, LGBTQ+ Tourism, and cruises are also experiencing dynamic growth.
Innovative Trade Fair Formats and Digital Tools
ITB Berlin 2025 offers innovative trade fair formats and digital tools that provide added value to visitors and exhibitors. The ITB Navigator enables access to digital exhibitor lists and interactive site maps, while the ITB Match & Meet platform promotes direct exchange. New features include ITB Guided Tours and an expanded street food offering.
Extensive Supporting Program
An extensive supporting program with networking events such as ITB Speed Networking and the ITB MICE Night, as well as the ITB Talent Hub and the ITB Creator Base, complements the trade fair visit.
Online Accreditation for Press Representatives and Content Creators
Press representatives and content creators can accredit online to gain access to ITB Berlin 2025.
About ITB Berlin
ITB Berlin has been the leading trade show for the global travel industry since 1966 and will take place from March 4 to 6, 2025, as a pure trade visitor show. The ITB Berlin Congress, under the motto "The Power of Transition lives here," offers insights into the future of tourism. With ITB 360°, ITB Berlin also provides valuable insights year-round in the form of expert articles, podcast episodes, and other formats.
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