SHERIDAN, WYOMING – November 15, 2024 – The World Sports Tourism Congress (WSTC) is back for its third edition, taking place on November 28th and 29th at the iconic Santiago Bernabéu Stadium in Madrid, Spain. Organized by UN Tourism and the Government of the Region of Madrid, the congress will unite prominent figures from the worlds of sports and tourism under the theme "Tourism and Sport Creating a Lasting Legacy for Destinations."
A Global Gathering of Sports and Tourism Leaders
The WSTC will serve as a dynamic platform for knowledge sharing and collaboration, with attendees including tourism ministers, industry experts, and representatives from leading sports organizations like the Fédération Internationale de l'Automobile (FIA), the International Basketball Federation (FIBA), and the Global Sports Innovation Center.
Building a Lasting Legacy Through Sports Tourism
The congress aims to explore the multifaceted potential of sports tourism to drive economic growth, promote sustainable development, and create a lasting positive impact on host destinations.
"Sports Tourism has the potential to drive social, economic, and environmental initiatives, accelerate development, and create a lasting positive legacy on destinations."
Key Themes and Topics
The WSTC will feature a comprehensive program, including keynote speeches, panel discussions, and personal testimonials from prominent figures in the sports tourism industry.
Key topics of discussion will include:
- Integrating sports tourism into government agendas.
- Maximizing the afterlife of sports infrastructures.
- Identifying key success factors for hosting sports events.
- Developing effective sponsorship strategies.
- Capitalizing on the growing trend of hosting amateur sports events.
A History of Success
Building on the success of its previous editions in Lloret de Mar (2021) and Zadar, Croatia (2023), the WSTC continues to raise awareness about the vital role of sports tourism in fostering economic growth and social development worldwide.
The congress not only evaluates the impacts of this expanding sector but also examines its potential benefits, such as promoting health and well-being and showcasing destinations to wider audiences.
Promoting Destinations Through Sports
The WSTC will delve into how destinations can leverage sporting events and sponsorships to enhance their visibility and attract tourists. It will also explore the economic impact of sports tourism and its contribution to achieving the Sustainable Development Goals (SDGs).
A Must-Attend Event for the Sports Tourism Industry
The 3rd World Sports Tourism Congress is a must-attend event for anyone involved in or interested in the dynamic world of sports tourism. It offers a unique opportunity to learn from global leaders, network with industry peers, and contribute to shaping the future of this exciting sector.