Plano

Plano, Texas – October 31, 2026 -- Toyota has turned the 2026 Crown Signia into a lowered, widebody grand tourer called the Crown Signia GT-S Concept, shown at the 2026 SEMA show. The idea: a vehicle with room for family, friends, and gear that still looks at home on canyon roads.

The one-off was built by the Toyota Motorsports Garage. It keeps the Crown Signia's clean body lines and low-slung SUV proportions, then adds an aggressive stance and a purpose-built wheel-and-tire package.

Widebody fenders and a custom gray finish reshape the Crown Signia

The long roofline is paired with fully integrated widebody fenders, reshaped headlight surrounds with red accents, a revised rear treatment, and a sporty aero package. Toyota says these changes alter the vehicle's proportions while preserving the elegance of the original design.

Plano, Texas – October 31, 2026 -- The 2027 Toyota Crown Signia starts at $44,890 for the XLE grade and $51,155 for the Limited, and the Limited now comes with driver-assist features that previously cost extra. Prices exclude the Delivery, Processing and Handling fee, and the first models are expected at Toyota dealerships later this year.

The Limited grade absorbs the Advanced Technology Package

For the 2027 model year, the Advanced Technology Package is standard on the Limited. That brings a Panoramic View Monitor, Lane Change Assist, Front Cross-Traffic Alert, and Front and Rear Parking Assist with Automatic Braking. Traffic Jam Assist is also included, though it needs an Active Drive Connect trial or subscription and a 4G network. The Limited's outer mirrors gain puddle lights and a reverse tilt-down feature. A new “Inked” exterior color replaces black.

Plano, Texas – October 31, 2026 -- Toyota is showing five Woodland concept vehicles at the 2026 SEMA Show, built on the RAV4, Grand Highlander, Sienna, bZ and Crown Signia and equipped for trips beyond the pavement.

CALTY Design Research gives all five a shared look

CALTY Design Research built the Woodland identity around exploration with everyday usability. The common equipment list includes lift kits, large over-fenders, satin-black wheels, All-Terrain tires, roof racks and cross bars. Roofs and hoods get two-tone paint.

Horizon Blue paint borrows from Toyota's 1960s palette

Each model wears Horizon Blue, inspired by colors Toyota used in the 1960s on the Stout, Crown and Corona.

Plano – October 16, 2026 -- Samsung's Galaxy S26 Ultra phone, Bespoke AI Family HubTM Refrigerator with AI Vision and Odyssey G8 Gaming Monitor (G80HS) have all been named to TIME's Best Inventions 2026. It is the fourth time Samsung Galaxy devices have appeared on the annual list.

TIME's global network of expert contributors and editors picks the winners. They judge new products and ideas on originality, efficacy, ambition, and impact.

Galaxy S26 Ultra brings a built-in Privacy Display to phones

Samsung calls the Galaxy S26 Ultra its most advanced Galaxy S series experience to date. It is billed as the world's first phone with a built-in Privacy Display, which limits the screen's viewing range to restrict peripheral vision. The feature must be enabled in settings. Depending on angle and brightness, some information may still be visible to others.

Plano – October 16, 2026 -- The 2027 Lexus TX three-row SUV starts at $58,890 (including DPH), offers 20.2 cubic feet of cargo space behind the third row, and comes with Lexus Safety System+ 3.0 as standard on every model.

The plug-in hybrid is dropped, and little else changes

The TX 550h+ plug-in hybrid is discontinued for the 2027 model year. Matador Red Mica returns as an exterior color for non-F SPORT models after debuting on them for 2026. The TX 350 gets revised vacuum brake booster tuning and brake hold feature. The TX 500h now wears "AWD" badges instead of the "DIRECT4" badges used for 2026.

The TX 350 Premium's 20-inch aluminum wheels adopt a darker gray finish, and red-painted brake calipers are a new option on F SPORT grades.

Plano, Texas – October 13, 2026 -- The 2027 Toyota Camry starts at $29,700 (excluding Dealer Processing and Handling) and arrives at dealerships this fall, with every model powered by a hybrid system and the LE FWD carrying a manufacturer-estimated 51 MPG combined rating.

Five grades share one hybrid powertrain

The Camry is available in LE, SE, Nightshade, XLE and XSE grades. All pair the fifth-generation Toyota Hybrid System (THS 5) with a 2.5-liter, 4-cylinder engine. Output is 225 net-combined horsepower on front-wheel-drive models and 232 on all-wheel-drive versions. An electronically controlled CVT handles gear ratios.

Electronic On-Demand All-Wheel Drive is offered on all five grades. It uses an electric motor generator on the rear axle and can send more torque to the rear wheels when it detects slippery roads or lost tire grip.

Plano, Texas – October 11, 2026 -- Football fans can play along with NBC's "Sunday Night Football" this season for a chance to win a trip to Super Bowl LXI in Los Angeles, a Toyota vehicle of their choice during Toyotathon, or tickets to any 2027 NFL regular season game. The free-to-play prizes are part of Toyota Motor North America's new season-long NFL campaign, launched as the Official Automotive Partner of the NFL.

Two new ads feature Purdy, Love and Manning

The campaign includes two spots. In "The Game Won't Stop," Team Toyota athletes Eli Manning and Brock Purdy join young NFL FLAG athletes for a flag game that continues from day into night, lit by Toyota vehicles. In "Let It Shine," Jordan Love drives to an NFL FLAG clinic as memories from his own path unfold beside him, and he ends by encouraging a young player to "light 'em up."

Plano – – October 11, 2026 -- Toyota has donated the final fifth-generation GR Supra ever built to the disaster relief organization Reach Out WorldWide (ROWW), turning a one-of-one collector car into support for communities in need.

The last MkV Supra is a one-of-one manual

The donated car is the Toyota GR Supra MkV Final Edition, the very last MkV GR Supra produced. It has 382 horsepower and a six-speed manual transmission. Toyota says it also carries commemorative details and factory-exclusive specifications.

ROWW will use the car to fund its disaster relief mission

The gift will help support ROWW's disaster relief work. Toyota describes the donation as a full-circle moment for the fifth-generation Supra and ties it to the company's long-standing support of charitable efforts.

Plano – October 11, 2026 -- The GR Supra will lead the field as Official Pace Car at the 20th annual NASA Championships, running September 24–27, 2026, at Sebring International Raceway in Sebring, Florida. Fans who cannot attend can watch live all weekend through the NASA livestream at DriveNASA.com.

Amateur racers from 15 regions compete for national titles

The pace car wears GAZOO Racing red, white and black livery. It will lead the nation's top amateur road racers, who represent 15 NASA regions and compete in multiple classes over four days. Championship finales are scheduled for Sunday.

Mike Tripp, group vice president of Toyota Marketing, said Toyota is proud to keep supporting grassroots motorsports and to be part of the 20th anniversary event.

Plano, Texas – October 11, 2026 -- Toyota is adding a Woodland Edition to the 2027 Grand Highlander Hybrid lineup, with all-terrain tires, an extra half inch of ground clearance and a removable second-row cooler. Gas models start at $42,560 and hybrids at $45,910, before the dealer processing and handling fee.

Woodland Edition adds trail-ready hardware

The Woodland Edition rides on matte black 18-inch alloy wheels with all-terrain tires. Those tires and taller springs together lift the SUV 0.5 inch above other Grand Highlander models.