SHERIDAN, WYOMING – July 2, 2024 – In a significant move that solidifies its commitment to environmental and social responsibility, BKT, a leading manufacturer of off-highway tires, has officially joined the Global Platform for Sustainable Natural Rubber (GPSNR). This landmark decision marks a pivotal moment in BKT's ongoing sustainability journey, demonstrating the company's dedication to fostering responsible practices across its entire value chain.
The global demand for natural rubber continues to surge, driven by the growth of various industries, including agriculture, construction, and mining. However, this increased demand also raises concerns about the potential environmental and social impacts of natural rubber production, such as deforestation, biodiversity loss, and labor rights violations.
BKT recognizes these challenges and aims to play a proactive role in driving positive change. By aligning with GPSNR's rigorous sustainability guidelines, BKT is committing to responsible sourcing, production, and consumption of natural rubber, ensuring that its operations contribute to a healthier planet and thriving communities.
Rajiv Poddar, Joint Managing Director of BKT, emphasized the significance of this partnership, stating, "Joining GPSNR is a testament to BKT's unwavering commitment to sustainability. We believe that collaboration is key to achieving meaningful and lasting change in the natural rubber industry. By working together with GPSNR and its members, we can leverage our collective expertise and resources to drive positive impact at scale."
Through its membership in GPSNR, BKT gains access to a wealth of resources, including standardized sustainability reporting frameworks, digital tools for traceability and transparency, and a global network of like-minded organizations committed to sustainable natural rubber. This enables BKT to benchmark its performance against industry best practices, identify areas for improvement, and collaborate on innovative solutions that address the complex challenges facing the natural rubber sector.
BKT's sustainability initiatives extend beyond its membership in GPSNR. The company has established robust partnerships with Indian government agencies, including the Rubber Board and the Automotive Tyre Manufacturers Association of India, to promote sustainable practices at the national level. Additionally, BKT collaborates with leading global players in the natural rubber industry, fostering a culture of shared responsibility and collective action.
"BKT's vision for sustainability goes beyond compliance," added Poddar. "We are committed to being a catalyst for positive change in the industry, working tirelessly to minimize our environmental footprint, empower local communities, and create long-term value for all stakeholders. Our membership in GPSNR is a crucial step in this journey."
As consumers and investors increasingly demand sustainable products and responsible business practices, BKT's commitment to sustainability is not only the right thing to do, but it also makes sound business sense. By integrating sustainability into its core strategy, BKT is positioning itself for long-term success in a rapidly evolving global marketplace.
BKT's decision to join GPSNR is a resounding affirmation of its commitment to sustainable natural rubber. The company's proactive approach, collaborative spirit, and unwavering focus on positive impact set a new standard for the industry, inspiring others to follow suit and collectively create a more sustainable future for natural rubber.