SHERIDAN, WYOMING – September 15, 2024 – Peugeot is proud to announce its deepened partnership with the groundbreaking underwater exploration program, Under The Pole, by becoming its 'Official Education Partner.' This collaboration underscores Peugeot's commitment to environmental responsibility and education, particularly in safeguarding our oceans.
Under The Pole: Pioneering Ocean Exploration and Conservation
Founded in 2008 by Ghislain Bardout and Emmanuelle Périé-Bardout, Under The Pole is a unique initiative that combines innovative expeditions, scientific research, and public awareness campaigns to promote ocean conservation. The program's three core missions include:
- Innovative Expeditions: Organizing expeditions worldwide to explore and study the oceans, with a focus on polar and remote regions.
- Scientific Research: Supporting research like the DEEPLIFE program, which investigates marine animal forests in the mesophotic zone (30 to 200 meters deep) and their vital role in the marine ecosystem.
- Ocean Conservation Education: Raising awareness and promoting ocean conservation through educational initiatives, particularly targeting young people.
Peugeot's Commitment to Education
Peugeot's partnership with Under The Pole centers on education, aligning with the brand's responsible strategy. This commitment is manifested in several ways:
- Co-creation of Educational Content: Developing engaging content that offers a behind-the-scenes look at expeditions, scientific programs, and exploration techniques.
- Educational Days: Organizing interactive workshops for schoolchildren during the program's missions, providing hands-on experiences and fostering a deeper understanding of marine ecosystems.
- Joint Participation in Events: Collaborating on presentations at industry events to promote ocean conservation and highlight the importance of education.
- Branding and Visibility: Showcasing Peugeot as the Official Education Partner on the expedition boat and other program materials.
- Logistical Support: Providing Peugeot Boxer vans and electric vehicles to support the program's missions and educational initiatives.
A Shared Vision for a Sustainable Future
Peugeot's partnership with Under The Pole exemplifies the brand's dedication to environmental protection and education. By supporting initiatives that inspire and educate the next generation, Peugeot is actively contributing to a more sustainable future for our planet.
"PEUGEOT is particularly proud of this partnership with UNDER THE POLE, which allows for the implementation of concrete and useful actions for the preservation of our environment. These educational actions are major elements of the Brand's responsible commitment."