SHERIDAN, WYOMING – October 31, 2024 – Toyota is excited to announce the launch of its new marketing campaign for the all-electric bZ4X SUV: "A Secret Worth Sharing." The campaign aims to highlight the unique features and benefits of the bZ4X, showcasing its blend of modern design, advanced technology, and Toyota's renowned quality, durability, and reliability.
"The bZ4X campaign highlights how Toyota's all-electric SUV is a secret worth sharing," said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. "The bZ4X blends modern design with advanced technology specifically developed to simplify zero-emission driving, backed by the quality, durability and reliability of a Toyota."
Creative Campaign Spots
The campaign features several creative spots that showcase the bZ4X in various scenarios, emphasizing its capabilities and appeal.
In partnership with world-renowned Asian director, Tarsem, Intertrend connects popular Asian cinema genres to showcase the all-electric Toyota bZ4X as the hero who saves the day.
Saatchi & Saatchi created two 30-second spots, "Not Made Up" and "Gas Station," directed by Hannah Levy of Tool.
Multi-Platform Marketing Approach
The bZ4X campaign utilizes a fully integrated marketing approach, extending across various platforms, including:
- Influencer programs
- Connected TV (CTV)
- Digital content and video
- Audio
- Paid social media
- Digital out-of-home (DOOH) advertising
- Search engine marketing
Partnerships and Programming
Toyota has partnered with various organizations and platforms to promote the bZ4X campaign, including:
- TripAdvisor
- Netflix
- Secret Media Network
- Volta
- SiriusXM
The campaign spots are available for viewing here. For images and credits, please click here.
For more information on Toyota's bZ4X, please visit Toyota.com/bz4x/.