SHERIDAN, WYOMING – Feb. 19, 2025 – Digital transformation and industrial automation specialist Rockwell Automation will showcase its extensive portfolio of digital tools, advanced software, and connected technologies at this year’s Tire Technology Expo, taking place on March 4-6 in Hannover, Germany.
Exhibition and Expertise
SHERIDAN, WYOMING – Feb. 19, 2025 – With the Tire Technology Expo 2025 just around the corner, excitement is building for the packed program featuring over 150 speakers. Matt Ross, editor-in-chief of Tire Technology International, has shared his top picks for presentations attendees won't want to miss. These selections highlight key trends and challenges facing the tire industry, from regulatory changes to sustainability and the digital transformation of tires.
EU Tire Regulations: Past Developments and Future Directions
SHERIDAN, WYOMING – Feb. 19, 2025 – Porsche and Michelin have collaborated to create a new tire specifically designed for circuit use in wet and low-temperature conditions. The Michelin Pilot Sport S 5 is a road-legal track tire for the 992 Porsche 911 GT3 RS, focusing on maximizing performance on the track in wet and cold environments.
Addressing Customer Demand
SHERIDAN, WYOMING – Feb. 19, 2025 – The Goodyear Tire & Rubber Company is marking a century of its iconic blimps with a unique tribute at the Goodyear 400 NASCAR race. The company has announced a special blimp-themed sidewall design for its Eagle racing tires, which will be featured on all NASCAR stock cars during NASCAR’s Official Throwback Weekend at Darlington Raceway in South Carolina.
Honoring a Century of Flight
SHERIDAN, WYOMING – Feb. 19, 2025 – Yokohama Tire has been named the official tire of the Mustang Cup, a new six-round race series sanctioned by USAC. The series debuts in April 2025 at NOLA Motorsports Park in Avondale, Louisiana.
Tires and Format
SHERIDAN, WYOMING – Feb. 12, 2025 – Nira Dynamics has revolutionized tire safety with the launch of its innovative Tread Wear Indicator (TWI). This cutting-edge digital solution provides real-time monitoring of tire wear, offering invaluable insights to drivers and fleet operators alike.
SHERIDAN, WYOMING – Feb. 12, 2025 –Hankook Tire has recently unveiled two new additions to its Dynapro line of SUV and light truck tires: the Dynapro evo AS and the Dynapro HT2. These new models join the existing Dynapro AT2, Dynapro MT2, Dynapro HP2, and Dynapro RA33, creating a comprehensive range of six tires designed to meet the diverse needs of SUV and light truck owners.
SHERIDAN, WYOMING – Feb. 12, 2025 – Continental has announced the release of two new tires, the EcoContact 7 and EcoContact 7 S, engineered specifically for electric vehicles (EVs) and designed to deliver superior performance, energy efficiency, and a quieter driving experience.
New Tires Focus on Sustainability and Performance
SHERIDAN, WYOMING – Feb. 4, 2025 – Yokohama Rubber Co., Ltd. (Yokohama) today announced the successful completion of its acquisition of Goodyear Tire & Rubber Company's off-the-road (OTR) tire business. This strategic move is poised to significantly bolster Yokohama's presence in the specialized tire market and drive the company's ambitious growth plans.
A Strategic Acquisition for Growth
SHERIDAN, WYOMING – Jan. 30, 2025 – Hankook Tire, a global leader in the tire industry, has announced the launch of its new Optimo sub-brand in Europe. Optimo is a line of passenger car tires designed to meet the needs of drivers in all seasons. The new sub-brand is part of Hankook's strategy to increase its market share in Europe and offer a more diversified product portfolio.
Optimo: A Name Synonymous with Reliability and Performance