SHERIDAN, WYOMING – June 25, 2024 – The Eurobike 2024 trade fair, commencing on July 3rd in Frankfurt, showcases the cycling industry's unwavering commitment to innovation and resilience amidst ongoing challenges. While the global landscape presents complexities, the industry's momentum is evident in the continuous evolution and refinement of bicycle technology. A closer look reveals a wealth of promising advancements and trends that are set to shape the future of cycling.
Lightweighting and Performance Optimization:
The pursuit of lightweight design remains a prominent trend, particularly in the e-bike segment. Bulls is leading the charge with the Sonic Evo AM SX, a carbon full-suspension e-MTB weighing a mere 18 kilograms, equipped with SRAM AXS electronic shifting and a Bosch SX motor. In the non-motorized category, KTM's Scarp Exonic, a carbon full-suspension race bike, boasts a weight just above 10 kilograms, catering to high-performance athletes seeking marginal gains.
SUV E-Bikes: Expanding Versatility:
The growing popularity of SUV e-bikes, designed for both on- and off-road capabilities, is being met with innovative solutions. Kalkhoff's Entice 7+ introduces a full-suspension frame tailored for comfort and agility, with a generous total weight capacity of 170 kilograms, expanding the possibilities for e-bike adventures.
Gravel Bike Diversification:
The gravel bike segment continues to flourish, catering to diverse riding styles and preferences. Eurobike 2024 showcases a wide spectrum of gravel bikes, ranging from lightweight, race-oriented models with narrower tires to robust bikepacking configurations designed for extended journeys. Ridley's Martini Racing-inspired gravel racer and a dedicated bikepacking model, both equipped with DT Swiss' new GRC carbon wheels, exemplify this diversity.
Road Bike Advancements:
High-end road bikes are increasingly incorporating advanced technologies and materials. Wider tires and rims enhance comfort and stability, while integrated cable routing and aerodynamic optimization improve performance. Liv, a subsidiary of Giant, is dedicated to addressing the unique needs of female cyclists with its Langma model.
The industry is also focusing on expanding the accessibility of road cycling, with several manufacturers developing entry-level models starting at 1500 euros, aimed at attracting new riders and fostering a passion for the sport.
Cargo Bike Evolution:
Cargo bikes are experiencing a surge in demand, prompting manufacturers to explore more compact and maneuverable designs. Riese & Müller's Carrie exemplifies this trend, offering a lighter and more agile solution for urban transportation.
Furthermore, a new niche is emerging for off-road cargo bikes. CaGo's off-road variant of its CS series, featuring a dual-level cargo bed, and Tern's rugged longtail Orox model are pushing the boundaries of cargo bike capabilities.
Electronic Shifting and Motor Innovations:
Electronic shifting is making its way into the sport segment, with Shimano's electronic GRX gravel groupset and Pinion's Auto.Shift technology leading the charge. These advancements offer improved precision, convenience, and customization for riders.
E-bike motor technology continues to evolve, with a focus on lighter weight, increased efficiency, and refined control. Fazua's updated modular systems, Mahle's X25 hub motor, and ZF's upcoming compact full-assist drive system are examples of the industry's commitment to innovation.
Digitalization and Connectivity:
The integration of digital technology is transforming the cycling experience. Software integration, app-based customization, ride data tracking, and anti-theft features are becoming commonplace. Bosch, a leading e-bike systems provider, is emphasizing enhanced connectivity, aiming to create a more intelligent and personalized riding experience.
SRAM's Red AXS road bike groupset, which already utilizes wireless technology and servo motors, is now part of a comprehensive ecosystem that encompasses gear adjustment, power measurement, navigation, and tour planning. This system connects to the internet, providing access to a wealth of resources for riders.
Busch & Müller is showcasing the Briq-XL Premium headlight with digitally controlled cornering lights, as well as B&M Turntec, a market-ready turn signal system for e-bikes, enhancing safety and visibility.
Inclusive Cycling Solutions:
Eurobike 2024 also highlights inclusive cycling solutions, such as the Hase Trigo Up E and HP Velotechnik Delta TX recumbent tricycles, which provide electric assistance and enhanced stability for individuals with disabilities.
Eurobike 2024: A Vision for the Future:
Eurobike 2024 serves as a platform for industry leaders, innovators, and enthusiasts to converge and explore the future of cycling. The event showcases the industry's resilience, adaptability, and unwavering commitment to innovation, paving the way for a more sustainable and accessible cycling landscape.