Sheridan, Wyoming– June 24, 2024 – In the heart of Germany, preparations are in full swing for Eurobike 2024, the world's leading trade fair for the bicycle and future mobility industry. Scheduled to take place from July 3-7 at Messe Frankfurt, this year's event promises to be a landmark occasion, attracting key players from across the globe to discuss the evolving landscape of cycling and its role in sustainable transportation.
Political Backing Underscores the Importance of Cycling
Eurobike 2024 has garnered significant political support, emphasizing its importance in shaping the future of mobility. The event has secured patronage from several high-ranking officials, including Volker Wissing, the Federal Minister for Digital Affairs and Transport, Kaweh Mansoori, the Hessian Minister for Economic Affairs, Energy, Transport, Housing and Rural Affairs, and Mike Josef, the Mayor of the City of Frankfurt am Main. Their presence underscores the growing recognition of cycling as a key component in addressing climate change, reducing traffic congestion, and promoting healthier lifestyles.
Specialist Program to Tackle Key Industry Challenges
A central feature of Eurobike 2024 will be its comprehensive specialist program, designed to provide insights and solutions to the most pressing challenges facing the cycling industry. Renowned experts and thought leaders will take the stage to discuss a wide range of topics, from the transformation of the bicycle sector to the role of cycling in creating more equitable and sustainable communities.
Among the notable speakers is Professor Meredith Glaser from the University of Ghent, who will delve into the global transformation and the bicycle industry's role in shaping a sustainable future. PR expert Tilo Bonow will shed light on effective communication strategies for advocating the mobility transition, while Professor Swen Malte John will explore the critical issues of empowerment and accessibility in cycling. The program will also address practical concerns such as the current EU Battery Regulation, providing attendees with valuable insights and guidance.
Leaders' Night: A Forum for Industry Transformation
The Leaders' Night, a prestigious event held during Eurobike, will serve as a platform for industry leaders to discuss the future of the bicycle sector. This exclusive gathering will focus on navigating the challenges and opportunities presented by the rapidly changing market, including overstocked inventories, shifting consumer preferences, and evolving regulations. Participants will also explore strategies for promoting sustainable mobility, integrating new technologies, and fostering collaboration across the industry.
The Leaders' Night will feature prominent speakers such as Ulrich Prediger, the founder of JobRad Group, a leading provider of company bike leasing, and Thomas Egli and Nathan Pund from investment bank Houlihan Lokey, who will share their expertise on financing and investment opportunities in the cycling sector.
Eurobike: A Catalyst for Change
Eurobike, as the central platform for the bike and future mobility universe, is more than just a trade fair; it is a catalyst for change. By bringing together diverse stakeholders, including policymakers, industry leaders, entrepreneurs, and cycling enthusiasts, Eurobike fosters collaboration, innovation, and knowledge exchange. The event provides a unique opportunity to showcase cutting-edge technologies, discuss emerging trends, and forge partnerships that will shape the future of cycling.
With its diverse program, esteemed speakers, and commitment to sustainable mobility, Eurobike 2024 is poised to be a transformative event for the cycling industry. As the world grapples with the challenges of climate change and urbanization, the insights and innovations shared at Eurobike will play a crucial role in promoting cycling as a viable, healthy, and environmentally friendly mode of transportation.
For more information about Eurobike 2024 and its comprehensive program, please visit the official website: www.eurobike.com.