SHERIDAN, WYOMING – July 22, 2024 – Technogym, a global pioneer in fitness and wellness solutions,commemorated four decades of excellence at Milan Design Week 2024 with the unveiling of "Design to Move," a captivating exhibition showcasing the intersection of art, design, and well-being. The exhibition, held at Technogym's Milan flagship store, featured 40 unique interpretations of the iconic Technogym Bench, each transformed into a functional art piece by a renowned international designer or artist.
A Testament to the Power of Design in Wellness
The "Design to Move" exhibition served as a powerful testament to Technogym's unwavering belief in the transformative power of design in promoting wellness. Each of the 40 reimagined Technogym Benches showcased the fusion of aesthetics and functionality, embodying the brand's philosophy of creating products that inspire and motivate people to embrace a healthier lifestyle.
Curated by Bruna Roccasalva, the exhibition brought together a diverse group of creatives, including luminaries like Patricia Urquiola, Antonio Citterio, Nendo, and Walter De Silva. The artists and designers were challenged to reinterpret the Technogym Bench through their unique artistic lens, resulting in a stunning collection that celebrated the beauty of movement and the importance of physical well-being.
Nerio Alessandri's Vision for a Healthier World
Technogym's founder and CEO, Nerio Alessandri, highlighted the significance of the exhibition, stating, "For 40 years,Technogym has been dedicated to improving people's lives through wellness. Design has always been integral to our mission, enabling us to transform functional products into objects of desire that inspire and empower. 'Design to Move' is a culmination of this philosophy, and we are honored to have collaborated with so many talented artists and designers who share our passion for movement and well-being."
A Legacy of Innovation and Social Responsibility
Technogym's commitment to innovation extends beyond product design. The company has consistently pushed the boundaries of fitness technology, developing cutting-edge solutions that integrate seamlessly into people's lives.Additionally, Technogym is deeply committed to social responsibility, as demonstrated by its decision to auction 15 of the unique benches in collaboration with Sotheby's, with all proceeds benefiting UNICEF's crucial work for children worldwide.
The "Design to Move" exhibition not only celebrated Technogym's remarkable journey but also served as an inspiring testament to the power of design to elevate wellness and create a positive impact on society.