SHERIDAN, WYOMING – July 22, 2024 – Fitness International, LLC, a major player in the U.S. health club market,has announced its acquisition of XSport Fitness, marking a strategic move to bolster its presence across key regions.This transaction adds 35 XSport Fitness locations to Fitness International's expansive portfolio, which already includes LA Fitness, Esporta Fitness, City Sports Club, and Club Studio brands.
The acquisition, effective immediately, will see all XSport Fitness locations integrated into Fitness International's network, expanding its reach in the Chicagoland, New York, and Virginia markets. This brings Fitness International's total to over 700 clubs across 27 states and Canada, solidifying its position as a dominant force in the fitness industry.
Commitment to Member Experience
Fitness International is committed to ensuring a seamless transition for XSport Fitness members. All active memberships, including personal training agreements, will be honored at their current rates, and multi-club privileges will extend to all LA Fitness locations nationwide. Single-club members will retain their existing access rights.
In a statement, Jill Greuling, President of Club Operations at Fitness International, emphasized the company's dedication to member satisfaction: "We are proud to welcome XSport Fitness facilities into our nationwide network of health clubs. This acquisition allows us to bring our world-class fitness experience, featuring a wide array of amenities and exceptional service, to an even broader audience."
Investing in the Future of Fitness
Fitness International plans to invest in the acquired XSport Fitness facilities, further enhancing the member experience.While the specific branding for each location is still under consideration, the company aims to leverage its diverse portfolio of brands to cater to the unique needs and preferences of each community it serves.
Industry Trends and Implications
The acquisition of XSport Fitness aligns with the broader trend of consolidation within the fitness industry. As competition intensifies and consumer preferences evolve, industry leaders are seeking strategic partnerships and acquisitions to strengthen their market position and deliver a more comprehensive fitness experience.
This consolidation is likely to have several implications for consumers, including:
- Increased Accessibility: More locations under the Fitness International umbrella offer members greater convenience and flexibility.
- Enhanced Amenities: The company's commitment to investing in its facilities could lead to upgraded equipment and expanded services.
- Competitive Pricing: The merger may create opportunities for cost savings, potentially leading to more competitive membership fees.
About Fitness International
Fitness International, LLC, is a leading operator of health clubs in the United States and Canada. With a diverse portfolio of brands, the company caters to a wide range of fitness needs and preferences, providing members with access to top-quality facilities, expert trainers, and a supportive community. The company's mission is to make fitness accessible and enjoyable for everyone.