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Samsung Challenges Oura's Dominance with Launch of Galaxy Ring, a Comprehensive Health Tracking Smart Ring

Submitted by J. Mikhail on

SHERIDAN, WYOMING – July 22, 2024 – Samsung Electronics Co., Ltd., a global leader in technology and innovation, has officially entered the smart ring market with the unveiling of the Galaxy Ring. Positioned as a direct competitor to the established industry leader, Oura, Samsung's Galaxy Ring promises comprehensive health tracking and seamless integration with the Samsung Health ecosystem.

Empowering Users with Advanced Health Insights

The Galaxy Ring is equipped with cutting-edge sensors and leverages Samsung's Galaxy AI to deliver a wealth of health data and personalized insights. By monitoring sleep patterns, heart rate, respiratory rate, and even menstrual cycles through skin temperature, the Galaxy Ring offers a holistic view of users' well-being.

In conjunction with Samsung Health, the Galaxy Ring provides actionable insights and motivational guidance. Galaxy AI generates detailed reports on health metrics, empowering users to make informed decisions about their daily habits. Personalized Wellness Tips offer timely advice based on real-time data, and the Energy Score feature helps users understand how their lifestyle choices impact their overall energy levels.

A Focus on Heart Health and Activity Tracking

Beyond sleep and general wellness, the Galaxy Ring prioritizes heart health with its Heart Rate Alert feature, which delivers immediate notifications of abnormal heart rates. The Live Heart Rate Check feature enables users to access comprehensive heart rate data, including beats per minute and duration. Additionally, the ring automatically tracks walking and running activities through Auto Workout Detection and provides daily reminders to stay active with Inactive Alerts.

TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics, emphasized the company's commitment to health and wellness innovation: "The Galaxy Ring represents a significant step forward in our wearable technology portfolio. By integrating our most advanced technologies and innovations, we are empowering users to proactively manage their health and well-being."

A Competitive Landscape and Promising Market Outlook

With a price point of $399.99, the Galaxy Ring offers a compelling alternative to Oura's offerings, particularly for consumers seeking to avoid subscription fees. The Galaxy Ring's sleek design and lightweight construction further enhance its appeal.

Samsung's entry into the smart ring market is a significant development, as industry analysts predict substantial growth in this sector, potentially reaching $1 billion or more by the 2030s. As consumers increasingly seek discreet and comfortable ways to track their health data, smart rings are poised to become a mainstream wearable category. Samsung's reputation for innovation and its extensive network of connected devices could position the Galaxy Ring as a formidable competitor, especially among Android users.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions.

For more information, please visit the Samsung Newsroom at https://news.samsung.com/global/.

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