As the world around us shifts its focus towards more personalised experiences, the fitness industry needs to adapt or face being left behind. A real need for operators within the fitness industry to adopt a digital transformative strategy arises.
As Industry pioneers, it is our responsibility to share the knowledge gained from working alongside well-established operators with those at all stages of growth, supporting and guiding fitness providers on the value of digitally transformative systems.
A holistic strategy begins with a mobile-first approach, making your facility accessible anytime, anywhere. The shift to Open API comes next, enabling you to deliver a more immersive user experience. The final stage focuses on harnessing ‘big data’ to make data-driven decisions and deliver more personalised experiences.
The constant development of online presence is the first step of digital transformation. As mobile devices become the medium of choice to perform everyday tasks, the fitness industry must not only move online but also into their customer's hands. Mobile apps are a great way for gym owners and facility operators to stay connected with their customers. Creating automated messages and smart campaigns triggered by members' interaction with the app and sports facility can lead to increased engagement and loyalty to a club.
The second step of digital transformation is the evolution of facility management software. There is a real need for gym owners and facility operators to consider moving beyond the capabilities of outdated system providers. Choosing a management software platform whose structure is based on an Open API strategy will help you deliver a full suite of digital experiences to your members. A strategy based on an ecosystem of 3rd party tools and experience applications ranging from payment providers, access control and premium services, delivers a holistic customer experience, setting you apart from the competition.
As consumer interactions become more personalised, gym owners and facility operators need to shift their focus to big data to transform and deliver a customer-centric experience. A modern management software platform collects user data, including, who the users are, their workout patterns, club visits and even their purchase preferences. The big data is fed through API tool generating Business Intelligence. Armed with this information, gym and facility owners can make data-driven decisions, creating more personalised experiences.
Perfect Gym is the management software platform that adopts a user-focused, mobile-first approach centred around developing your digital ecosystem including 3rd party tools, experience applications and delivering operational excellence. By exceeding member expectations with personalised experiences and endless integration capabilities, gym owners and facility operators can deliver their own digital strategy for now and into the future.
Let’s create a bespoke scalable business strategy for your fitness business together. Come meet us at FIBO, booth 8E05!