Fibo

For healthcare facilities FIBO has been a must-go event for a long time now. Under the heading “for a strong and healthy society” this year’s trade show will focus on healthy living and business. Fitness has long been become an integral part of healthcare. Be this in physiotherapy, in the rehab departments of clinics or health centres. But the potential held by combining fitness with health has also been realised in the segments of wellness and hospitality. This is why FIBO is one of the most relevant sectoral meeting points for physiotherapists, sports physicians, corporate health managers, rehab coaches, gym and spa operators as well as hoteliers. “Fitness is a key to a healthy lifestyle,” says Event Director Silke Frank and forecasts: “The spending on fitness and health is set to rise.”

Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.  Physical activity is to be moved into the focus of physicians, politics and society at large, now more than ever before. Exercise still plays too minor a role at doctors’ surgeries. For about a year now FIBO has been a trustworthy partner of the ‘Exercise is Medicine’ initiative. As a key interface between fitness and health this the world’s leading trade show now advocates that sport and fitness be used as essential instruments to promote health, prevent illness and support the healing process.  

After a two-year pandemic-induced break FIBO 2022 will be all about future trends. Alongside a focus on health, digitalisation also receives the industry’s attention. FIBO will also present a digital fitness world. An important mega trend, which was driven by the pandemic, is taking hold at FIBO: digitalisation in the fitness sector.  Meaning that in Halls 6 and 7 there will not only be a wide range of training equipment to marvel at. At the Future Forum of Hall 7, organised by FIBO in cooperation with EuropeActive, FitTech Company GmbH and the ECC KÖLN, there will also be innovation-driving speakers discussing tomorrow’s tech-heavy fitness world as well as the latest trends in retail and e-Commerce.