SHERIDAN, WYOMING – July 3, 2024 – Physical Company, a leading UK distributor of premium fitness equipment, today announced an exclusive partnership with Italian strength training innovator Teca Fitness. This collaboration will introduce the groundbreaking Teca StandUp line to UK gyms and fitness facilities, offering a unique approach to strength training that prioritizes functional movement, whole-body engagement, and accessibility.
Reimagining Strength Training
Teca StandUp challenges the traditional model of seated, isolated muscle training. By encouraging users to exercise while standing, the 10-station circuit engages the core and multiple muscle groups simultaneously, mimicking natural movement patterns and enhancing overall strength and stability.
“Teca StandUp's total muscle activation technology utilizes kinetic chain exercises to train the human body as a complete system,” explains Elio Carrea, international sales manager at Teca Fitness. “This is strength training designed for how you actually live – standing up, not sitting down.”
Science-Driven Design
Teca Fitness is renowned for its commitment to biomechanically advanced equipment that is informed by scientific research and designed to promote safe, effective, and natural movement. Teca StandUp embodies this philosophy,utilizing kinetic chain exercises to train the body as an integrated unit.
Accessibility and Versatility
Each StandUp station occupies just one square meter of floor space, making it a versatile solution for gyms of all sizes.The equipment is designed to be used without specialized workout attire, allowing for quick and convenient workouts throughout the day.
Aligning with Modern Wellness Trends
Physical sees Teca StandUp as a natural fit for the evolving fitness landscape. “We’re seeing a growing focus on functional fitness and movement throughout the day, from standing desks to walking meetings,” says James Anderson,sales and marketing director at Physical. “Teca StandUp aligns perfectly with this trend, offering an accessible and effective way for people to incorporate strength training into their daily routines.”
The Future of Strength Training
The partnership between Physical and Teca Fitness represents a significant shift in the way strength training is approached. By prioritizing functional movement, whole-body engagement, and accessibility, Teca StandUp has the potential to redefine the gym experience and empower individuals to achieve their fitness goals in a more natural and holistic way.
About Physical Company
Physical Company is a leading UK distributor of premium fitness equipment, providing innovative solutions for commercial gyms, health clubs, and studios. With a focus on quality, functionality, and customer service, Physical is committed to helping people achieve their fitness goals through the latest in exercise technology.
About Teca Fitness
Teca Fitness is an Italian manufacturer of premium strength training equipment. Driven by a passion for biomechanics and a commitment to scientific research, Teca Fitness designs and manufactures innovative products that promote natural, effective, and safe movement.