SHERIDAN, WYOMING – Feb. 17, 2025 – Yurbban Hospitality Group, a Barcelona-rooted global hotel operator, is celebrating a decade of its Yurbban Hotels brand with significant expansion and impressive financial results. The company has announced the addition of the Lennox Hotel Miami Beach to its growing portfolio, marking its sixth property in the vibrant South Florida city.
Strategic Acquisition in Miami Beach
The 118-room Lennox Hotel Miami Beach, formerly the Peter Miller Hotel, is a prime addition to Yurbban's portfolio. Located conveniently near the beach and the Miami Beach Convention Center, the hotel comprises four interconnected buildings surrounding a tranquil courtyard with a Mediterranean-style pool. Guests can also enjoy the hotel's on-site Mediterranean restaurant. “With strategic additions like Lennox Hotel Miami Beach, we strengthen our position to become a leader in the lifestyle hospitality segment,” said Héctor García, CDO, Yurbban Hospitality Group. “Guided by our own brands, which define the unique assets we seek, we are proactively expanding our footprint across the Iberian region and the U.S., reinforcing our presence in these key markets.”
Record-Breaking Revenue Growth
Yurbban Hospitality Group's success extends beyond portfolio expansion. In 2024, the company exceeded its revenue targets, achieving a turnover of more than 40 million euros (approximately $41 million)—a remarkable 50% increase from 2023. This impressive growth is attributed to strong performance in the Iberian region and the company's strategic expansion in the U.S. In Miami Beach, Yurbban also manages Uma House by Yurbban, Crest Hotel & Suites, Casa Boutique Hotel, and Aqua Hotel.
A Decade of Innovation and Connection
“Our evolution over the past decade reaffirms our commitment to managing hotels that seamlessly blend lifestyle experiences with operation excellence,” said Oriol Serra, CEO, Yurbban Hospitality Group. “Each year has been an opportunity for learning, innovating and connecting–with our guests, collaborators and the communities we serve. This anniversary is not just a celebration of how far we’ve come, but a reflection of our vision for the future.”
Looking Ahead: Continued Growth and Expansion
Yurbban Hospitality Group has ambitious plans for the future. The company projects revenues of 50.9 million euros (about $53.4 million) in 2025, driven by continued North American expansion and a growing portfolio in Spain. Currently managing 1,600 rooms, Yurbban aims to significantly expand its reach, targeting 10,000 managed rooms by 2035.
Strategic Focus on Key Markets
Yurbban's growth strategy focuses on operating hotel assets across the Iberian region and the U.S. The company is placing a strategic emphasis on major Spanish cities, expanding into Portugal, and strengthening its presence in Miami and Florida, where it is reinforcing its expansion team.
Celebrating 10 Years of Yurbban Hotels with Room 10
To commemorate the 10th anniversary of its premium hotel brand, Yurbban Hotels has launched the innovative Room 10 concept exclusively at Yurbban Passage Hotel & Spa in Barcelona. Room 10 offers a curated selection of amenities designed to enhance the guest experience, including:
- Coco-Mattress: Crafted from natural fibers for optimal comfort and restful sleep.
- Smart mirror: Transforms the room into a private gym, integrating wellness into the stay.
- La Marzocco coffee machine & Three Marks coffee: Delivers a premium specialty coffee experience.
- Curated literary selection by Terranova: Showcasing a handpicked collection of independent books.
- Scens Beauty amenities: A luxury line of vegan and organic cosmetics.
Commitment to Sustainable Growth
Yurbban Hospitality Group is committed to sustained growth, focusing on strategic acquisitions, innovative guest experiences, and operational excellence. The company's 10th anniversary marks a significant milestone, highlighting its success in the lifestyle hospitality segment and its vision for continued expansion and innovation in the years to come.
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