MINI and Barry’s Turn Up the Heat with a Summer Fitness Collab That Moves Body and Soul
SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – This summer, fitness and fun go full throttle as MINI USA teams up with Barry’s, the global fitness phenomenon, in a bold new partnership designed to energize lifestyles across Los Angeles, Chicago, and the Hamptons. The goal? To inspire movement, spark connection, and bring together two iconic brands that live and breathe community and inclusivity.
A Joyride Beyond the Gym
What happens when the “fun-to-drive” spirit of MINI meets the pulse-pounding workouts of Barry’s? You get a lifestyle upgrade on wheels and in motion. With MINI now the official car of the summer at Barry’s, instructors in key cities are motoring to and from studios in signature MINI vehicles — bringing their infectious energy wherever they go. It’s more than a commute; it’s a mobile lifestyle statement.