Hyatt Hotels Corporation Unveils Hyatt Select, a New Upper-Midscale Transient Brand
SHERIDAN, WYOMING – Feb. 27, 2025 – CHICAGO, Illinois—Hyatt Hotels Corporation has announced plans for Hyatt Select, a new upper-midscale transient brand designed to meet the needs of modern travelers while delivering a cost-effective model for owners.1 The Hyatt Select brand will strengthen Hyatt’s upper-midscale presence by complementing Hyatt Studios, an extended-stay brand in the category, which marked the opening of its first property, Hyatt Studios Mobile/Tillmans Corner, on Feb.2 18, 2025.
