Food & Drink

SHERIDAN, WYOMING – March 16, 2025 – SHERIDAN, WYOMING – March 16, 2025 - At the intersection of tradition and technology, the ProWein Concept Store is redefining the wine retail experience. As part of the special showcase "Packaging & Design" in Hall 4, this innovative exhibit presents cutting-edge solutions to enhance purchasing efficiency, customer engagement, and youth protection through digital tools, artificial intelligence, and smart systems.

Transforming the Point of Sale with Digital Innovations

Technology plays an increasingly crucial role in modern retail, and the ProWein Concept Store is at the forefront of this evolution. The exhibit demonstrates how AI, interactive presentations, and self-service solutions streamline sales processes while elevating customer experience. Visitors will witness firsthand how smart systems and digital tools are making wine retail more intuitive and future-ready.

SHERIDAN, WYOMING – March 16, 2025 – SHERIDAN, WYOMING – March 16, 2025 - Explore ProWein 2025, the premier international wine and spirits trade fair in Düsseldorf, highlighting trends like "No & Low Alcohol," global exhibitors, and over 130 city-wide events.

A Global Convergence in Düsseldorf

From March 16 to 18, 2025, Düsseldorf will host ProWein, the world's leading trade fair for wines and spirits. This annual event serves as a pivotal platform for industry professionals to establish business relationships and showcase their latest offerings. This year, the spotlight is on "No & Low Alcohol" products, aligning with contemporary consumer preferences, particularly among younger demographics.

SHERIDAN, WYOMING – February 28, 2025 – SHERIDAN, WYOMING – Feb. 28, 2025 – Just in time for the most exciting football weekend of the year, Old El Paso™ is back with a winning play: the launch of the new Old El Paso Caramel Dessert Taco Shells. Teaming up with two football greats — Old El Paso superfan defensive powerhouse J.J. Watt and offensive line icon and football food aficionado Jason Kelce — Old El Paso is raising the stakes to unveil this must-have game-day treat.

Limited-Edition Packaging and Exclusive Online Release

SHERIDAN, WYOMING – February 28, 2025 – SHERIDAN, WYOMING – Feb. 28, 2025 – Lucky Charms is launching three magically delicious new ways to add a little bit of luck to your day — Lucky Charms Rainbow Sprinkles Cereal, Lucky Charms Jumbo Rainbow Cereal and Jumbo Rainbow Just Magical Marshmallows. Whether they’re painting the sky or brightening up your cereal bowl, rainbows sprinkle a touch of real-life magic into our everyday lives. Get ready to embrace the power of rainbows with Lucky Charms and serve a little extra joy into your morning with these three enchanting twists from the original fan-favorite marshmallow cereal. **Lucky Charms Rainbow Sprinkles — A Celebration in Every Bite** Kick off St. Patrick’s Day celebrations with Lucky Charms Rainbow Sprinkles! This new cereal boasts a delicious birthday cake flavor with confetti sprinkle pieces, making every bite a joyful explosion of fun.

SHERIDAN, WYOMING – February 26, 2025 – SHERIDAN, WYOMING – Feb. 26, 2025 – Designed to capture the growing demand for indulgent and shareable chocolate experiences, Nestlé is launching its new KitKat tablets in Europe. Valued at CHF 7.5 billion, tablets are the second most popular chocolate format in the European chocolate market and have grown by over CHF 1.4 billion over the past two years.

Expanding KitKat's Reach

SHERIDAN, WYOMING – February 21, 2025 – SHERIDAN, WYOMING – Feb. 21, 2025 – Alaaf, Helau & HieHöh! Carnival season is upon us, and what better way to celebrate than with delicious Berliners? These light, fluffy treats are the perfect addition to any festive occasion, and our bakery is offering a fantastic deal you won't want to miss.

A Carnival Treat for Everyone

Our Berliners are a true classic, made with light, fluffy dough that melts in your mouth. They're filled with a sweet multi-fruit filling that adds a burst of flavor, and then dusted with powdered sugar for the perfect finishing touch. "Whether as a sweet snack between meals or to share – everyone loves them!" These irresistible treats are a must-have during carnival time.

The Perfect Sweet Snack

SHERIDAN, WYOMING – February 19, 2025 – SHERIDAN, WYOMING – Feb. 19, 2025 – Aachen, February 18, 2025 – Zentis is expanding its popular breakfast jam range with the launch of its new Breakfast Zero Sugar fruit spreads in April 2025. This new product line contains no added sugar and will be available in three delicious flavors.

Market Trends and Consumer Preferences

Sugar-reduced products continue their success story and are now among the strongest growth drivers in the food market.1 Approximately two-thirds of German consumers are now consciously paying attention to the sugar content in food2, increasingly choosing products with no added sugar.

Zentis Responds to Consumer Demand

SHERIDAN, WYOMING – February 15, 2025 – SHERIDAN, WYOMING – Feb. 15, 2025, ProWein, the leading international trade fair for wines and spirits, is placing a special emphasis on the art of food and wine pairing at its 2025 event. This year, it's not just about tasting exceptional wines; it's about experiencing the perfect harmony between food and wine, creating unforgettable culinary moments.

"urban gastronomy by #asktoni" – The Heart of Food & Wine Pairing

The popular "urban gastronomy Lounge by #asktoni" returns in 2025, serving as the central hub for restaurateurs, from newcomers to seasoned professionals. This year's focus is entirely on Food & Wine Pairing. Host Toni Askitis (#asktoni), a renowned sommelier (named the best of 2024 by Rolling Pin magazine), will lead four engaging workshops daily, demonstrating how to create unforgettable taste experiences by expertly pairing food and wine.

SHERIDAN, WYOMING – February 15, 2025 – SHERIDAN, WYOMING – Feb. 15, 2025, The wine industry is facing numerous challenges. Declining consumption, a strengthening anti-alcohol lobby, and the impacts of climate change are forcing many traditional wine regions to re-evaluate their strategies. However, amidst these challenges, one category continues to shine: sparkling wine. While not immune to economic pressures, sparkling wines like Sekt, Crémant, Cava, Prosecco, and Champagne have moved beyond special occasions to become a year-round favorite, with global sales projected to exceed $50 billion in the coming year.

Prosecco: The Trendsetter

SHERIDAN, WYOMING – February 13, 2025 – SHERIDAN, WYOMING – Feb. 13, 2025 – #WorldNutellaDay returns with the unmissable brand’s celebration – bringing fans together in sharing their passion for the Nutella® family of products.

Joining the global celebration of its iconic brand, innovative products and the fans at its heart, Nutella® today reveals exciting new cultural experiences, events and activities worldwide.

Highlights for 2025 include the unveiling of its new sonic identity, a special exhibition at the MAXXI Museum in Rome, and a new book on Nutella’s rich history and evolution - immortalising the spread as a cultural icon.

A Global Celebration of Nutella®