SHERIDAN, WYOMING – October 12, 2024 – The inaugural event in the new ProWein Business Talks series, held at the beginning of October, proved to be a resounding success. Over 220 interested participants from 25 countries eagerly followed the online discussion on the latest ProWein Special Report "Digitalization of the Wine Sector". The session was moderated by Prof. Dr. Simone Loose from Geisenheim University.
SHERIDAN, WYOMING – September 7, 2024 – The ProWein Business Report, a special report released in September 2024, sheds light on the growing importance of digitalization in the wine industry. The report, based on a survey of over 2,000 industry experts, reveals that digitalization is increasingly seen as a key driver for market success.
The report identifies several critical areas where digitalization can drive growth and innovation within the wine sector. These include:
SHERIDAN, WYOMING – August 10, 2024 – Wine Paris, the flagship event of the Vinexposium group, is poised to further establish itself as the epicenter of the global wine and spirits industry at its upcoming 2025 edition. Building upon the remarkable success of the February 2024 gathering, Wine Paris 2025 is expected to draw an even larger and more diverse contingent of international exhibitors and visitors.
Expanding International Footprint
SHERIDAN, WYOMING – June 25, 2024 – VertiFarm, the international trade fair for next-level farming and new food systems, is set to return to Messe Dortmund from October 8th to 10th, 2024. This year's event will focus on innovative cultivation and production systems for vertical farming, new food systems, and controlled environment agriculture (CEA), offering a comprehensive overview of the technologies and solutions that are shaping the future of food production.
COLOGNE, Germany – 04.22.2024 – The Cologne Trade Fair (Koelnmesse), one of the world's leading trade fair organizers, celebrates a momentous milestone: its 100th anniversary. Founded in 1924, the Cologne Trade Fair has become a cornerstone of German industry and a global hub for fostering business connections. The last 15 years have been especially transformative under the guidance of Managing Director, Mr. Gerald Böse.
A Century of Business Excellence
Spanish Wines Shine at ProWein 2024
DÜSSELDORF, GERMANY – March 12, 2024 – ProWein 2024, the world's leading wine and spirits trade fair, once again showcased the exceptional quality and diversity of Spanish wines. From vibrant Tempranillos to crisp Albariños, the Spanish pavilion buzzed with excitement as wine professionals and enthusiasts discovered the latest offerings from this dynamic winemaking nation.
Get ready for the ultimate gathering of the global wine and spirits industry as ProWein returns to Düsseldorf, Germany, from March 10th to 12th, 2024. This renowned trade fair celebrates its 30th anniversary with an unparalleled showcase of producers, distributors, and trendsetters shaping the future of the beverage world.
What to Expect at ProWein 2024
Once upon a time, the lines between the categories of alcoholic beverages were clearly defined and easily recognizable. Every producer had a lane to stay in, a particular audience to reach, and a clearly defined message to transmit. However, according to IWSR Drinks Market Analysis, consumers today are switching with increasing frequency between beverages and trialing new beverages. We have entered a new era of blurred lines.