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Fitness

Smart Fitness Revolution: “pump by milon” Redefines Strength Training for Everyone

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SHERIDAN, WYOMING – May 14, 2025 – Strength training is getting a powerful upgrade, thanks to the launch of pump by milon, an innovative new series of workout equipment unveiled at FIBO 2025. Designed for simplicity, accessibility, and maximum effectiveness, this next-generation line is making it easier than ever to integrate high-performance strength training into any gym – and for fitness lovers of all levels to feel the difference.

A Smarter, Easier Way to Train

Milon Crowns “The Strongest Seniors” at FIBO 2025 – A Celebration of Strength at Any Age

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SHERIDAN, WYOMING – May 14, 2025 – Age is just a number, and no one proved that better than Bettina and Uwe at this year’s FIBO fitness trade show in Cologne. In a powerful and emotional finale, milon crowned the dynamic duo as the winners of the highly anticipated “The Strongest Senior” Challenge 2025 — a title they earned with grit, strength, and plenty of heart.

Inspiring Strength: Bettina and Uwe Take the Spotlight

GOfit Launches in Italy: Revolutionizing Fitness with Technogym’s Smart Wellness Experience

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SHERIDAN, WYOMING – May 12, 2025 – Fitness lovers in Italy are about to experience a new era of health and wellness, as GOfit, the Spanish fitness giant, makes its highly anticipated debut in Turin. With an exclusive partnership with Technogym, the global leader in smart fitness solutions, GOfit is set to redefine how Italians train, track, and transform their health.

Spain’s Leading Fitness Brand Arrives in Turin

Mywellness Unveils AI-Powered Fitness Experience to Revolutionize Wellness Journeys

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SHERIDAN, WYOMING – May 12, 2025 – At this year’s FIBO, fitness enthusiasts and operators got a glimpse into the future of wellness with the debut of Mywellness Enterprise and a host of smart solutions from Mywellness, the AI-powered open platform redefining the member experience. With its own dedicated stand for the first time, Mywellness showcased how gyms and trainers can deliver deeply personalized, efficient, and fully connected fitness journeys—powered by AI and backed by more than 200 technology partners.

Technogym Unveils 'Healthness': A New Era of Personalized Wellness Begins

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SHERIDAN, WYOMING – May 12, 2025 – Wellness just took a giant leap forward. At the 25th Wellness Congress, attended by 2,000 people from over 100 countries, Technogym’s founder Nerio Alessandri introduced Healthness—a breakthrough vision set to transform how we approach health, fitness, and prevention in daily life.

Technogym’s Excite Line Earns Eco-Award Recognition for Its Groundbreaking Use of Recycled Plastics

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SHERIDAN, WYOMING – May 12, 2025 – Fitness meets sustainability as Technogym’s new generation Excite Line earns a finalist spot at the prestigious Plastics Recycling Awards Europe 2024. This innovative range of cardio equipment isn't just about helping you reach your fitness goals—it’s also designed to reduce environmental impact without compromising performance or style.

Eco-Friendly Fitness That Moves You—and the Planet—Forward

Join the Movement: Train with Olympic Champions Through Technogym’s “Let’s Move for Paris” Campaign

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SHERIDAN, WYOMING – May 12, 2025 – As the world counts down to the Paris 2024 Olympic and Paralympic Games, Technogym is inviting everyone—not just elite athletes—to become part of something bigger. With the launch of its inspiring new campaign, Let’s Move for Paris, Technogym is challenging people across the globe to move more, feel better, and help create a healthier world through shared movement.

Move with Champions, Move for a Better World

Technogym Champions Inclusivity and Peak Performance Ahead of Paris 2024 Paralympic Games

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SHERIDAN, WYOMING – May 12, 2025 – As the world gears up for the Paris 2024 Paralympic Games, Technogym is once again proving that fitness, inclusivity, and elite performance can go hand in hand. Appointed Official Supplier for the ninth time, the wellness brand is playing a pivotal role in empowering Paralympic athletes to train, compete, and thrive at the highest level.

Fueling the Fire of Determination

Fitness Made Personal: The Smart Way to Start Training Today

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SHERIDAN, WYOMING – May 12, 2025 – If the idea of jumping into a workout routine feels intimidating or outdated, you're not alone. Gone are the days when fitness meant endless jumping jacks or lifting impossibly heavy weights. Today’s smarter, science-backed approach to exercise is all about personalization, consistency, and joy — helping you achieve results that fit your lifestyle.

A Personalized Plan for Real Results

Level Up Your Fitness Career with the Official TRX® Suspension Training Course in Milan

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SHERIDAN, WYOMING – May 6, 2025 – Fitness professionals and enthusiasts looking to elevate their training skills now have a unique opportunity: the TRX® Suspension Training Course (STC) is coming to Milan on May 10, 2025. This immersive, one-day certification event is set to empower participants with the latest in functional training knowledge—blending hands-on practice with expert instruction, all in the heart of one of Italy’s most dynamic cities.

Unlock Your Potential with TRX® STC Certification